YouTube Shorts sponsors new class at subsequent month’s A&R Awards

This 12 months’s A&R Awards has one other big-name companion, with YouTube Shorts stepping as much as sponsor the person Supervisor of the 12 months class – new to the UK-focused occasion in 2022.

The short-form video-sharing platform is lending its title to what shall be a hotly contested competitors between managers of established world stars and the 12 months’s greatest breakthrough artists (take a look at the finalists on this and each different class right here)

Dan Chalmers, YouTube’s Head of Music, EMEA, stated: “YouTube works with managers all year long, and from these relationships we all know the significance of YouTube Shorts in relation to breaking new artists and tracks. So we’re delighted to sponsor a class recognising and rewarding the very best administration firms of the final 12 months at an occasion that prioritises the execs who continuously seek for and champion new music.”

The UK trade’s most pleasurable evening out will happen on Tuesday, November 8, at London’s Grand Connaught Rooms.

Different classes embrace Songwriter of the 12 months (supported by Hipgnosis), Producer of The 12 months, A&R of the 12 months: Pop/R&B (supported by Harmony), A&R Administrator (supported by PPL), A&R of The 12 months: Modern Black Music (supported by Spotify), A&R Of The 12 months: Digital/Dance, Track of the 12 months (supported by Hipgnosis), Main Label of The 12 months (supported by Voly Music) and Unbiased Label of The 12 months, Writer of the 12 months (supported by Milk & Honey).

The A&R Awards is introduced by Music Enterprise Worldwide in affiliation with Abbey Highway Studios.Music Enterprise Worldwide