Why Volvo Switched Naming Plans For The New EX90 At The Final Minute

[ad_1]

As Volvo is gearing up for the presentation of its new range-topping electrical SUV on  November 9, the Swedish carmaker is offering new particulars concerning the EX90, with the model’s new CEO, Jim Rowan, explaining how the corporate selected the title of the primary automobile that can come out underneath his management.

Chatting with Autonews, Rowan stated it was model familiarity that prompted Volvo to stay with its alphanumeric nomenclature for the EX90, quite than making the swap to a brand new, wordy title, as was the corporate’s unique plan underneath his predecessor Hakan Samuelsson.

“Completely different choices are regularly reviewed in relation to the introduction of latest fashions and lots of concerns have to be taken into consideration, notably model familiarity,” stated Rowan. “We’ve got reviewed all of the related elements and finally the EX90 marks a brand new iteration on our present nomenclature and is reflective of our transition towards a full-electric lineup by 2030.”

Learn Additionally: 2024 Volvo EX90 Confirmed As New Electrical Flagship SUV, Debuts Nov 9 As Its ‘Most secure Mannequin Ever’

The model solely not too long ago revealed that the followup to the XC90 will probably be referred to as the EX90. Its former CEO had totally different plans for it, although. Hakan Samuelsson, who stepped down from his position in March this yr, stated as not too long ago as June that the automobile “may have a reputation, extra like a [newborn] youngster” and final October he hinted that the title would begin with a vowel.

These feedback, along with a patent utility filed by Volvo for the title “Embla” led many to imagine that the model (which plans to change into electric-only beginning in 2025) would mark the EV transition signified by the EX90 with a extra human title.

Regardless of that, sellers don’t appear too frightened concerning the model persevering with on with the alphanumeric names. Garth Blumenthal, an American vendor, stated that “EX90” is extra comprehensible for shoppers.

“Persons are used to seeing XC90, XC60, and so forth,” stated Blumenthal. “I really feel that continuity is extra necessary than making an attempt to reinvent the wheel.”

A German vendor, in the meantime, was sometimes pragmatic. “The principle factor is that the automobiles look good and work properly,” he stated. Simply how the brand new naming conventions will work all through the road stays to be seen. As AN factors out, Volvo might run into authorized bother with Lexus, which makes use of the ES designation for a sedan, if it names its next-gen sedans the ES60 and ES90.

Regardless, Volvo will unveil the all-electric EX90, which it not too long ago claimed could be its most secure mannequin ever, on November 9.

[ad_2]
Source link