What’s subsequent for creator-focused startups now that the enterprise growth is over? • TechCrunch

Howdy and welcome again to Fairness, a podcast in regards to the enterprise of startups, the place we unpack the numbers and nuance behind the headlines.

That is our Wednesday present, the place we area of interest all the way down to a single matter, take into consideration a query and unpack the remaining. This week, Alex requested: How are platforms responding to the brand new creator panorama? (Don’t fear, the Wednesday present remains to be Natasha’s to steer, she was just a bit underneath the climate this week!)

Fortunately, Alex was not operating solo, as TechCrunch’s personal Amanda Silberling was with the present this week — not for the primary time! — to speak via the important thing questions we wished to parse our approach via:

• What’s the new creator panorama?
• How did we get to in the present day from the go-go 2020/2021 interval of creator-focused enterprise offers?
• What are creator-focused platforms targeted on in the present day?
• And, lastly, what choices do creators have in the present day, primarily based on our understanding of the market?

The thought for the episode stems partly from our reporting, together with this current have a look at the amount of cash that creator-targeting startups have raised in current quarters. (Additionally within the information? Substack, Patreon, and others!)