Wearable firm Oura launches employer program

Finland-based Oura, maker of the health-tracking ring, introduced the launch of Oura For Enterprise, which is able to provide people with customized insights whereas offering custom-made instruments and suggestions for leaders primarily based on group knowledge. 

Oura stated it’ll provide specialised choices geared towards worker wellness, athletics, the army, healthcare, firms and better schooling.

The Finland-based firm says employers can entry nameless Oura Ring metrics on sleep, readiness, and exercise scores and member-focused content material and steering to take motion on worker well-being metrics. 

Nonetheless, particular person participation in organization-level packages and experiences is on an opt-in foundation. 

“Oura For Enterprise essentially improves how organizations of all types can assist their folks,” Tom Hale, Oura’s CEO stated in a press release. “Serving to people thrive is how we create success and constructive outcomes for society as an entire. We have already seen vital traction with enterprise prospects and are excited to proceed rising these choices as a part of the following part in Oura evolution.”

THE LARGER TREND

The Finnish wearable firm, which first debuted its product on Kickstarter in August 2015, has continued to increase its enterprise choices since its inception.

In 2021, the corporate launched Oura Ring Technology 3, the newest model of its wearable, which incorporates daytime coronary heart fee monitoring with reside coronary heart fee monitoring, improved temperature checks and menstruation prediction. 

In August, Oura introduced a partnership with the contraception app Pure Cycles, by which wearers of the Oura Ring can sync physique temperature adjustments collected from the Ring with the Pure Cycles app that makes use of temperature knowledge to find out a person’s fertile window. 

Earlier this yr, Oura introduced its valuation had reached $2.55 billion. A spokesperson advised MobiHealthNews it had raised an “oversubscribed” funding spherical, although the corporate didn’t launch additional particulars. The startup beforehand garnered $100 million in Sequence C financing in Could 2021.