Warner Data strikes JV with Mel Carter’s Second Property Data

Second Property Data, a brand new label based by A&R veteran and entrepreneur Mel Carter, has entered right into a worldwide three way partnership with Warner Data.

Beneath the phrases of the deal, Warner Data says that it’s going to present advertising and marketing and distribution providers for Second Property’s artists and recordings. 

As a part of the association, Carter may also function a marketing consultant to the A&R staff for Warner Data’ artist roster, working intently with Steve Carless (President of A&R) and Karen Kwak (EVP and Head of A&R).

Second Property’s first signing is Philadelphia rapper 2rare.

Warner Data says 2rare has “already seen success” because of his viral hit Q-Pid that includes Lil Durk.

Carter most lately served as SVP of A&R for Republic Data.

At Republic, Warner says that Carter, “scouted, signed, and fostered new expertise” alongside overseeing the roster for Hikari Extremely, his three way partnership with the label.

Earlier than that, based on the announcement, “Carter spent a decade facilitating offers all through the business, together with signing Jovanie to Atlantic Data“.

“Mel is among the prime A&R minds within the enterprise.”

Aaron Bay-Schuck, Warner Data

In making the announcement, Aaron Bay-Schuck, CEO and Co-Chairman, Warner Data, stated: “Mel is among the prime A&R minds within the enterprise.

“He’s already confirmed to be a useful useful resource for our staff and 2rare is simply the very starting of what’s to return from Second Property.

“Tom [Corson] and I are enthusiastic about this new partnership and to be aligned with such a forward-thinking, dynamic drive like Mel.”

“With the ability to faucet into Warner Data’ unbelievable community and world attain is a recreation changer, and can enable Second Property’s artists to achieve new heights.”

Mel Carter

Carter added: “All through my profession, I’ve been laser-focused on discovering and championing younger expertise. Now with Second Property, I can proceed to try this on a fair larger scale.

“With the ability to faucet into Warner Data’ unbelievable community and world attain is a recreation changer, and can enable Second Property’s artists to achieve new heights.

“I’m grateful to Aaron, Tom, Steve, and Karen for his or her partnership, and I’m trying ahead to all we are able to accomplish collectively.”

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Elsewhere at Warner Data, Sean Stevens was lately promoted to Vice President, A&R and Head of Analysis & Analytics.

Dalia Ganz joined Warner Data final month as Senior Vice President of Digital Advertising.Music Enterprise Worldwide