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Warner Music has acquired a stake in Serbian document label, Mascom Information.
Warner says that it has loved a profitable relationship with Mascom for greater than 20 years, with the latter firm appearing as Warner Music’s native distributor.
In line with the announcement, the brand new improvement will see the 2 firms work collectively to construct a roster of native artists, with the chance for acts to be up-streamed into Warner Music’s world community.
Mascom’s catalog will proceed to be distributed by Warner Music’s ADA.
By way of their new partnership, the businesses have been working along with Serbian star and TikTok star Sergej Pajic on his newest releases Kabul and Mia Bella.
His movies have racked up greater than 12 million views on YouTube and entered the native trending charts, whereas he has constructed up greater than 350,000 followers on YouTube, 500,000 on Instagram, over 1,000,000 on TikTok and 36,000 month-to-month listeners on Spotify.
Mascom Information is a label that has constructed its presence in Serbia over greater than 20 years, representing artists in genres starting from classical to pop, jazz to digital music.
It has additionally acquired a deep catalog of Yugoslav-era music. Among the artists it really works with embody Disciplin A Kitschme, Električni orgazam, Struka, Prti Bee Gee, Dangerous Copy, Sergej Pajić, Marko Louis, Kanda Kodža i Nebojša, Eyesburn, Ritam Nereda, Isidora Žebeljan, Mladabeba, Ivan Jegdić, Keni nije mrtav. It’s a part of the Mascom group of firms, which additionally operates in e book publishing, artist illustration and leisure retail.
“This can be a landmark improvement inside the South East Europe area.”
Izabela Ciszek-Podziemska, Warner Music
Izabela Ciszek-Podziemska, Normal Supervisor, Warner Music South East Europe, mentioned: “This can be a landmark improvement inside the South East Europe area.
“By investing in Mascom we’ll have the infrastructure and a group of native specialists on the bottom to find nice new expertise, whereas we are able to faucet into Warner Music’s improbable world community to offer artists the chance to turn into world superstars.
“Sergej is a good instance of somebody we hope to see on the worldwide stage quickly.”
“We’re delighted that Warner Music has made this funding into our firm.”
Slobodan Nesovic, Mascom
Slobodan Nesovic, CEO of Mascom, added: “We’re delighted that Warner Music has made this funding into our firm.
“We’ve loved an awesome relationship through the years and this subsequent stage of our partnership will enable native Serbian artists to hitch a significant document label and luxuriate in worldwide success. It’s an thrilling time for our firm and the Serbian music trade.”Music Enterprise Worldwide
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