Warner Bros. groups up with Web3 startup Eluvio to launch ‘Lord of the Rings’ NFTs • TechCrunch

Warner Bros. Discovery has partnered with blockchain firm Eluvio to launch tomorrow “The Lord of the Rings: The Fellowship of the Ring” (Prolonged Model) Web3 Film Expertise, with limited-edition multimedia nonfungible token (NFT) variations of the film. “The Fellowship of the Ring” NFTs characteristic a 4K UHD, 3 hours and 48-minute prolonged copy of the 2001 movie, over eight hours of bonus footage and commentary, picture galleries and hidden AR collectibles.

There are two editions that followers can select from. Warner Bros. and Eluvio are minting 10,000 copies of the Thriller Version, priced at $30 every, which comes with one among three location-based navigation menus modeled after a location within the movie. There will likely be 999 copies of the Epic Version, that are $100 every, and contains all three location menus—The Shire, Rivendell and Mines of Moria. The Epic Version may even include unique bonus picture galleries.

Eluvio is rolling out the NFTs through its Ethereum-compatible blockchain. On Friday, October 21 at 9 a.m. PT/ 12 p.m. ET, “Lord of the Rings” followers can head to web3.wb.com/warnermedia/movieverse and create an Eluvio media pockets. The “Fellowship of the Ring” NFTs will likely be obtainable to buy with bank cards, debit or cryptocurrency. As soon as bought, you possibly can launch the Web3 film expertise and stream the prolonged film from the media pockets.

That is the primary set of NFTs obtainable within the firm’s new “WB Movieverse,” which Warner Bros. and Eluvio name a “multimedia residing film expertise.” In accordance with the web site, two extra NFT experiences are “coming quickly.”