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Permit us a second to introduce the co-stars of this quick, unusual, and at occasions awkward video from Volvo. We have now Effectivity, a Volvo FH large rig, and Enjoyable, additionally an FH truck. Each are silver, each tow white trailers, and now that we’re typing this out, that makes this much more creepy as a result of they’re basically an identical twins. However we digress.
We’re accustomed to speaking about Volvo vehicles at Motor1.com, however the firm’s semi-trucks are the stuff of legend. The FH sequence launched in 1993, with the present technology relationship to 2012. In 2019, Volvo launched the I-Save system for the FH which basically combines software program, tech methods, and higher low-end energy from its engines to extend gasoline effectivity. However can environment friendly driving even be enjoyable driving? You in all probability see the place that is going.
That brings us again to the video, which is meant to advertise Volvo’s FH vans with I-Save in a intelligent method. Over the course of 58 seconds we see Effectivity and Enjoyable meet, go on a street journey, maintain palms tires, and similar to each melodramatic love story, there is a tumultuous tumble of entwined vans (say that 10 occasions quick … we’ll wait) frolicking on a seaside. All of a sudden, we’re flashing again to those vans being an identical in just about each method. Positively creepy.
On the finish of the video, we get the actual message: enjoyable meets effectivity within the Volvo FH with I-Save. We really missed it the primary time by way of due to that torrid seaside love scene, however hey, credit score to Volvo for daring to be totally different.
“We’re very pleased with the I-Save options, and with this love story we wish to give these options the eye they deserve,” stated Peter Franzén, product supervisor for engines at Volvo Vans. “For our clients, I-Save has come to face for excellent gasoline financial system and nice driveability, and nearly all of the Volvo FH vans we promote at present are geared up with I-Save.
As for Effectivity and Enjoyable, they finally married and settled down in a quiet neighborhood east of Östersund. Effectivity is work-from-home IT supervisor, whereas Enjoyable runs a Nineteen Eighties-themed barcade.
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