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It has solely been per week since Elon Musk took over Twitter and eliminated prime executives within the course of. The Tesla CEO acquired the social media platform this yr and naturally, automotive corporations which can be additionally on Twitter have already reacted to the mentioned transfer.
The Volkswagen Group is the newest auto firm that makes a transfer after Musk’s takeover, telling its manufacturers to pause promoting on the platform, based on Reuters.
“We’re intently monitoring the state of affairs and can resolve about subsequent steps relying on its evolvement,” Volkswagen mentioned in a press release, per Reuters.
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Audi of America, unit of Audi, a VW Group model, mentioned that it has paused its paid promoting on Twitter a day forward of VW Group’s assertion. Reuters reported that Audi of America will “proceed to guage the state of affairs.”
As of date, the manufacturers below the Volkswagen Group are Volkswagen (passenger automobiles), Volkswagen Industrial Automobiles, Škoda, SEAT, Cupra, Audi, Lamborghini, Bentley, Porsche, and Ducati. The VW Group additionally has a number of subsidiaries, such because the Bugatti-Rimac, however we doubt the automaker will impose the mentioned momentary halt on Twitter promoting on these corporations.
Days after Musk grew to become the “Chief Twit,” Basic Motors additionally introduced that it is pausing its paid Twitter ads whereas it evaluates the platform’s path below the brand new administration. The corporate’s interplay with its clients on Twitter will proceed, although.
Ford, alternatively, confirmed that it has stopped promoting on Twitter even earlier than Musk’s takeover. Fisker, alternatively, made a harsher transfer, with the proprietor and CEO deleting his Twitter account as quickly because the information about Musk and Twitter first broke in April of this yr. Citroën aired its response to the Musk-Twitter fiasco by a one-liner tweet.
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