Digital Mercedes-Benz idea designed for “League of Legends” promo

Mercedes-Benz has introduced a brand new idea automotive. Oddly, it would not seem to have a reputation, a standard physique, and even wheels per se. It is fully digital, having been designed for a “League of Legends” promotional video.

What’s “League of Legends”? It is a fashionable on-line multi-player battle sport that’s sufficiently big to have its personal e-sports collection. Mercedes-Benz is the unique associate for the collection, therefore the digital present automotive. The Stuttgart-based automaker debuted it within the animated music video of a Lil Nas X track for the sport’s Worlds 2022 occasion.

“Due to the digital area, there aren’t any limits to what we will do, which suggests we will push boundaries and provides our creativity the area for the sudden,” mentioned Gorden Wagener, Mercedes-Benz Group’s chief design officer. Certainly, the corporate supplied no clarification of how the automotive may work, even in a fake world of magical warriors.

Presumably, the automotive is electrical since Mercedes is utilizing the “League of Legends” partnership to advertise the EQS SUV. There are some beams of what seems to be like blue lightning flowing by the rear. There are huge wheel-like shapes hooked up to all 4 corners, however they don’t appear to able to rotating independently. In reality, the entire car seems to be to be encased in glass like a kind of paperweights from the Seventies.

One utility that can exist in the true world, Mercedes says, is that it’s going to provide a “League of Legends” pores and skin for his or her MBUX infotainment system.

This isn’t the primary time Mercedes has delved into the world of video video games to current its automobiles. Nearly a decade in the past, they created an AMG Imaginative and prescient Gran Turismo idea for “Gran Turismo 6,” which spawned a 1:1 scale mannequin (it had no powertrain). In 2014, Mercedes-Benz of Japan partnered with Nintendo to place the GLA (and a number of other different Mercedes fashions) in “Mario Kart”.

“League of Legends Worlds” begins November 3.

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