Categories: Business

Vevo showcases 20 doable stars of 2023 with its newest Artists To Watch record

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The beginning pistol has sounded for the 2023 tipster and tastemaker season, with the primary record out of the traps being Vevo’s extremely influential DSCVR Artists To Watch.

MBW has as soon as once more partnered with Vevo to disclose this yr’s line-up (see full record beneath).

Born out of Vevo’s tastemaker sequence and DSCVR model, DSCVR Artists To Watch is now in its ninth yr.

With a record-breaking 550 submissions, the brand new record consists of 20 international artists who Vevo has tipped to interrupt by way of to the mainstream.

Every of those acts will likely be marketed and featured in Vevo’s music video programming through playlists and editorial options throughout Vevo’s community, together with YouTube and linked TV platforms, similar to Roku, Samsung TV Plus and Apple TV.

Vevo has a protracted historical past of supporting and introducing rising artists to international audiences, with ATW alumni together with now-household names, similar to Billie Eilish, Pop Smoke, Sam Smith, Lewis Capaldi, Jorja Smith, Arlo Parks, Guaynaa and extra.

JP Evangelista, SVP of Content material, Programming & Advertising and marketing, Vevo, mentioned: “We’re so proud to announce our annual taste-making program, DSCVR Artists to Watch.

“This sequence is the brainchild of our in-house crew of music lovers who’re at all times so pushed to have the chance to shine a highlight on the perfect up-and-coming acts.

“Via our advertising and marketing and promotional efforts, giant distribution community and stellar manufacturing crew, Vevo is ready to help artists of all genres and in any respect phases of their careers. Via shut collaboration with the artists and their groups, we work to guarantee that each a part of this marketing campaign serves them.”

Within the coming weeks, MBW will shine a highlight on every of the acts named on the 2023 Artists To Watch line-up, full with high-quality reside efficiency video content material shot solely for Vevo, and using a model new DSCVR set.

Vevo’s model new DSCVR set