Utah Jazz might rethink hashtag after Apple CEO tweets #TakeNote in promo

SALT LAKE CITY — Take observe: The Utah Jazz evidently want a brand new hashtag.

The crew’s long-used hashtag — #TakeNote — was used by Apple CEO Tim Cook in a tweet on Tuesday, accompanied by an Apple emblem emoji. It raises questions on how the phrase will probably be used within the crew’s advertising and marketing plans going ahead.

“That was bizarre. I noticed that if you all did,” Jazz proprietor Ryan Smith mentioned Tuesday at a Salt Lake Metropolis information convention unrelated to hashtag issues. “Bought to look into it.”

Prepare dinner and Smith are pals; Prepare dinner has even sat courtside with Smith for no less than one Jazz recreation.

Apple Inc. unveiled the newest improvements with its iPad and Apple TV merchandise on Tuesday, and Prepare dinner’s early morning tweet with the hashtag and a brief video that additionally made use of the “Take Be aware” phrase was mainly the kickoff to his firm’s bulletins.

The Jazz have “#TakeNote” on a number of shows of their area, plus they’ve used it on merchandise. The crew began utilizing the hashtag in 2016, bought away from it briefly and started utilizing it once more in 2019.

And simply final week, the Jazz introduced a partnership with Utah-based firm Chatbooks — together with a promotion the place Chatbooks would “show a collage of followers’ social media images” on the video boards hanging over heart courtroom.

The plan was to inform followers to publish images on social media with the #TakeNote hashtag to have them thought-about for these collages.