US music knowledge analytics agency Chartmetric has made its first firm acquisition, shopping for artist advertising tech startup onesheet.
Co-founded by Stevie Elsworth and Mike Miller, UK-based onesheet claims to have the ability to “pull in knowledge from Spotify & the net to construct gorgeous one sheets in seconds that keep up-to-date”.
Phrases of the deal weren’t disclosed, however Chartmetric says that it’ll now home one of many newest incarnations in onesheet’s product.
Chartmetric additionally says that the service will proceed to be accessible at www.onesheet.membership, and that its staff of business executives, knowledge scientists, and laptop engineers might be working over the following few months to combine its expertise in music knowledge analytics with onesheet’s service.
The onesheet platform permits you to search artists on Spotify to create a onesheet, or digital press package, which may then be formatted and up to date with customized imagery.
Chartmetric explains within the press supplies saying the acquisition that “because the social media and music streaming period started within the mid-2000s, it grew to become very obvious that bodily gross sales stats and conventional charts may now not deal with the quantity of viewers suggestions knowledge more and more accessible”.
It added: “Simply as properly, the artist’s must market themselves in a contemporary means developed, and the digital press package, or digital ‘one sheet’ was born.”
Launched in 2016, Chartmetric tracks knowledge throughout greater than 20 streaming and social media platforms, together with Instagram, Fb, Spotify, Pandora, YouTube and TikTok.
The platform tracks the information of greater than 8 million artists, 11 million playlists and 70 million tracks.
The corporate raised a $2 million seed spherical final yr.
Chartmetric Founder and CEO, Sung Cho, advised MBW in Could that the corporate’s international shopper base contains greater than 3,000 “distinct firms”, greater than 50,000 paying clients, in addition to “big numbers of artists” utilizing the agency’s free tier.
Geographically, in response to Sung Cho, 50% of Chartmetric’s shopper base relies in North America, 30% in Europe and 20% in the remainder of the world.
“Constructing off of onesheet.membership’s progress, we’re excited to combine their creation with Chartmetric in a seamless means.”
Sung Cho, Chartmetric
Chartmetric Founder and CEO, Sung Cho, stated: “Once I came upon about Mike and Stevie’s product, it was clear the quantity of thoughtfulness they already baked into the artist advertising device: up-to-date knowledge, displayed in a classy and concise means.
“Constructing off of onesheet.membership’s progress, we’re excited to combine their creation with Chartmetric in a seamless means.”
“We’re thrilled to have come from a scrappy prototype constructed throughout the pandemic, to handing over the newest iteration of onesheet.membership to Chartmetric.”
Stevie Elsworth, Onesheet.membership
Onesheet.membership Co-Founder Stevie Elsworth, stated: “Onesheet.membership was born from being a first-hand witness to a standard pain-point within the music business: the period of time and vitality it took to create advertising collateral for artists.
“We’re thrilled to have come from a scrappy prototype constructed throughout the pandemic, to handing over the newest iteration of onesheet.membership to Chartmetric.”
“We’re very excited to see the product evolve and assist a wider viewers simplify and supercharge their artist advertising.”
Mike Miller, Onesheet.membership
Onesheet.membership Co-Founder Mike Miller, added: “Chartmetric is greatest positioned to take it to the following stage.
“We’re very excited to see the product evolve and assist a wider viewers simplify and supercharge their artist advertising.”Music Enterprise Worldwide
