Twitter launches $8 month-to-month subscription with blue checkmark By Reuters

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© Reuters. FILE PHOTO: Twitter logos and U.S. greenback banknotes are seen on this illustration, August 10, 2022. REUTERS/Dado Ruvic/Illustration/File Picture

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(Reuters) – Twitter Inc (NYSE:) on Saturday launched a subscription service for its social media platform for $8 a month that features the blue checkmark “verified” badge, providing an up to date model on Apple’s App Retailer.

In an replace to Apple (NASDAQ:) iOS gadgets, Twitter mentioned those that “enroll now” can obtain the sought-after blue checkmark subsequent to their consumer names, “similar to the celebrities, firms and politicians you already observe.”

A blue test mark subsequent to an individual’s consumer title means Twitter has confirmed that the account belongs to the individual or firm claiming it.

In keeping with the iOS notification, different advantages within the replace embrace “half the adverts”, the flexibility to submit longer movies to Twitter and precedence rating for high quality content material.

Twitter’s new boss Elon Musk flagged the brand new service earlier this week in his push to monetize the social media community and make it much less reliant on adverts. Twitter is presently free for many customers.

Twitter’s replace mentioned the brand new service with verification can be obtainable in america, Canada, Australia, New Zealand and the UK.

“As quickly as we affirm it’s working properly within the preliminary set of nations and we’ve the interpretation work accomplished, it should roll out worldwide,” Musk mentioned in a tweet on Saturday.

Nevertheless, based on a tweet from Twitter’s early stage merchandise govt Esther Crawford on Saturday, the brand new Twitter Blue service is obtainable however has not but gone reside.

“The brand new Blue isn’t reside but — the dash to our launch continues however some of us may even see us making updates as a result of we’re testing and pushing modifications in real-time,” she mentioned in a tweet.

Earlier this week, Crawford went viral after she retweeted a photograph of herself sleeping on the workplace flooring at Twitter’s San Francisco headquarters after Musk’s takeover.

“When your staff is pushing around the clock to make deadlines generally you #SleepWhereYouWork”.

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