Twitter is including a brand new TikTok-like full-screen video characteristic • TechCrunch

Twitter is including new options to make it simpler for customers to look at and uncover movies on its platform, the social community announced on Thursday. Most notably, the corporate is launching a scrollable TikTok-like scrollable video feed.

Within the coming days, customers on iOS will have the ability to click on on a video of their feed to enter the brand new scrollable video feed. When you end watching the video you clicked on, it is possible for you to to scroll as much as begin looking extra video content material. You’ll then be in a scrollable feed of movies, which has similarities to the looking expertise on TikTok. If you wish to exit the viewer and return to the unique tweet, you may click on the again arrow within the high left nook.

Twitter says the aim of the brand new immersive media viewer is to make it simpler for customers to find participating movies. The social community didn’t say when the immersive media viewer will roll out to customers on Android.

As well as, Twitter is launching a brand new video carousel inside its Discover tab. Customers will see a brand new “Movies for you” class that may show standard and trending movies that the app thinks you’ll be involved in.

Twitter started testing a TikTok-like video feed again in December 2021 to offer customers a extra customized Discover web page. On this check, Twitter turned all the Discover web page right into a video feed, full with a “For You” tab. With the adjustments introduced right this moment, Twitter isn’t targeted on changing all the Discover web page with a TikTok-like feed.

The corporate’s strategy to a TikTok-like feed might be seen a considerably tolerable one, particularly contemplating that it isn’t instantly forcing it onto customers, because the earlier check did. Individuals who like scrollable video feeds can entry the immersive view in the event that they like, and customers who don’t need a video feed can select to not open up the immersive viewer.

However in fact, not everybody likes change, particularly when it’s the introduction of a copycat characteristic from one other platform. Instagram discovered this the arduous means, because it was basically pressured to stroll again it TikTok-like full-screen house feed a number of months in the past on account of immense backlash from customers. It’s doable that Twitter needs to keep away from an identical state of affairs, which is why it’s opting so as to add a extra controllable customers expertise when its involves scrollable video feeds.