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© Reuters. FILE PHOTO: A picture of Elon Musk is seen on a smartphone positioned on printed Twitter logos on this image illustration taken April 28, 2022. REUTERS/Dado Ruvic/Illustration//File Picture
(Reuters) – Twitter Inc (NYSE:) Chief Govt Elon Musk has stated that new consumer signups to the social media platform are at an “all-time excessive”, as he struggles with a mass exodus of advertisers and customers fleeing to different platforms over issues about verification and
hate speech.
Signups had been averaging over two million per day within the final seven days as of Nov. 16, up 66% in comparison with the identical week in 2021, Musk stated in a tweet late on Saturday.
He additionally stated that consumer lively minutes had been at a report excessive, averaging practically 8 billion lively minutes per day within the final seven days as of Nov. 15, a rise of 30% compared to the identical week final 12 months.
Hate speech impersonations decreased as of Nov. 13 in comparison with October of final 12 months.
Reported impersonations on the platform spiked earlier this month, earlier than and in wake of the Twitter Blue launch, in response to Musk.
Musk, who additionally runs rocket firm SpaceX, brain-chip startup Neuralink and tunneling agency the Boring Firm, has stated that purchasing Twitter would velocity up his ambition to create an “every thing app” known as X.
Musk’s “Twitter 2.0 The The whole lot App” may have options like encrypted direct messages (DMs), longform tweets and funds, in response to the tweet.
Advertisers on Twitter, together with massive corporations equivalent to Common Motors (NYSE:), Mondelez (NASDAQ:) Worldwide, Volkswagen AG (OTC:), have paused promoting on the platform, as they grapple with the brand new boss.
Musk has stated that Twitter was experiencing a “large drop in income” from the advertiser retreat, blaming a coalition of civil rights teams that has been urgent the platform’s prime advertisers to take motion if he didn’t shield content material moderation.
Activists are urging Twitter’s advertisers to difficulty statements about pulling their adverts off the social media platform after Musk lifted the ban on tweets by former U.S. president Donald Trump.
A whole bunch of Twitter staff are believed to have give up the beleaguered firm, following an ultimatum by Musk that staffers join “lengthy hours at excessive depth,” or go away.
The corporate earlier in November laid off half its workforce, with groups answerable for communications, content material curation, human rights and machine studying ethics being gutted, in addition to some product and engineering groups.
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