Twitter Blue subscription paused after customers abuse it

Twitter seems to have paused its $7.99/month Blue subscription service, which allowed individuals to pay for a verification examine mark, after customers had been abusing it to impersonate manufacturers and well-known individuals.

Twitter launched the service earlier this week in its iPhone app, permitting customers to purchase a checkmark that had beforehand been used to indicate that an account was verified or official. As of Friday, the iPhone app now not exhibits an possibility to join Twitter Blue.

The fast suspension of the service means that, no less than presently, CEO Elon Musk’s large plan to generate new income from customers is not working as anticipated.

The paid subscription service led to a plethora of pranksters creating imposter accounts on Twitter. It left the platform much more ripe for misinformation, and plenty of checkmarks had been used to impersonate manufacturers with unflattering messages. That, too, presents an enormous drawback for advertisers, a few of which have already paused spending on the platform.

Some users who already paid for the service say their paid-for blue checkmark has disappeared from their account.

A Twitter spokesperson was not instantly accessible for remark. Musk was not instantly accessible for remark.