Twitter advertiser exodus deepens as Volkswagen, Pfizer and Normal Mills pause advert spending

Volkswagen mentioned Friday that it had suggested all of its manufacturers to pause spending on the platform “till additional discover” whereas it screens how Twitter evolves. 

Manufacturers are involved that Twitter might host more-objectionable content material as Musk rethinks his strategy to content material moderation, the Wall Avenue Journal reported, citing folks accustomed to the matter it didn’t title. Others are stepping again amid uncertainty on the high of the corporate, together with the departure of some key executives. Normal Motors Co. mentioned final week that it was suspending promoting on Twitter.

“We have now paused promoting on Twitter,” mentioned Kelsey Roemhildt, a spokesperson for Normal Mills. “As all the time, we are going to proceed to observe this new path and consider our advertising and marketing spend.”

A spokesman for Twitter didn’t instantly reply to a request for remark from Bloomberg.

Promoting mogul Martin Sorrell, chairman of S4 Capital Plc, mentioned his agency is advising purchasers to undertake a “wait-and-see” strategy to the platform. Rivals reminiscent of company holding firm Interpublic Group of Cos. have suggested pausing Twitter advertising and marketing, Selection reported earlier this week.

“Shoppers don’t need battle, they don’t need controversy,” Sorrell mentioned in a Bloomberg TV interview on the Internet Summit in Lisbon on Thursday. “They need a secure atmosphere, and what we’ve seen within the final week or so is an excessive amount of inconsistency.” Play Video

Twitter solely accounts for about 1% of worldwide digital media, Sorrell mentioned. However Twitter depends on promoting for the majority of its income. Final week Musk tweeted an open letter to entrepreneurs wherein he mentioned he needs to make Twitter “probably the most revered promoting platform on this planet.”