Twitter advert gross sales head resigned amid turbulent Musk takeover • TechCrunch

Twitter’s Chief Shopper Officer Sarah Personette has left the corporate, she wrote in a Twitter thread Tuesday morning.

Personette, who was in control of Twitter’s advert gross sales enterprise, mentioned that she resigned on Friday, and her work entry was formally reduce off by Tuesday. The day earlier than her resignation, Musk fired 4 key executives instantly after his takeover: CEO Parag Agrawal, CFO Ned Segal, Basic Counsel Sean Edgett and Head of Authorized Coverage, Belief and Security Vijaya Gadde.

With Personette out of the image, the variety of remaining pre-Musk executives at Twitter is dwindling, with extra key personnel rumored to be leaving as effectively. Jay Sullivan, Twitter’s head of product, deleted the bio on his Twitter account, which beforehand denoted his function on the firm. The earlier head of product, Kayvon Beykpour, was let go by former CEO Agrawal in Could.

A former Fb advertising VP, Personette had labored at Twitter since October 2018, when she joined as a VP of World Consumer Options, per LinkedIn. She was promoted to Chief Buyer Officer in August 2021. That function is essential to Twitter’s enterprise, for the reason that majority of its income comes from advert gross sales. With Musk anticipated to make adjustments to content material moderation insurance policies, advert gross sales might be impacted.

As newly put in “Chief Twit” Elon Musk took over on Thursday, he posted a screenshot of a letter he wrote to Twitter advertisers, vowing that the platform “clearly can’t turn out to be a free-for-all hellscape.” Personette quote-tweeted his message, saying that he had an important dialog with the Tesla and SpaceX CEO. She added, “Our continued dedication to model security for advertisers stays unchanged. Wanting ahead to the longer term!”

However by the next night, she had resigned.

“It has been the best privilege to serve all of you as a frontrunner and a accomplice,” Personette mentioned. “Many have heard me say this however a very powerful function I imagine I performed within the firm was championing the necessities of brand name security.”