Trademark filings level to complete household of Buick Electra EVs

Buick is dedicated to providing a totally electrical lineup by 2030 and can launch its first electrical automobile in 2024. That EV will carry the Electra identify, and it might simply be the primary in an entire household of Electra-branded fashions.

A search of the US Patent and Trademark Workplace database reveals 9 emblems filed by GM in October for “Electra E1” by means of to “Electrical E9.” The emblems had been filed beneath the part for “motor land automobiles,” and be a part of earlier emblems filed by GM for “Electra” and “Electra GS.”

The Electra identify was a fixture in Buick’s lineup for many years. It first appeared for the 1959 mannequin yr and lasted till 1990. GM revived it in 2020 for an Electra crossover idea, after which used it once more in June for an Electra-X crossover idea.

Buick stated these ideas particularly preview electrical automobiles sure for China, although some elements may additionally preview parts on Buick’s EVs destined on the market within the U.S. Buick in June additionally rolled out the Wildcat EV coupe idea, which additionally previews the design for Buick’s upcoming manufacturing EVs.

Buick has confirmed two EVs for the U.S. market, each of them SUVs primarily based on GM’s Ultium platform. One could have standard proportions, whereas the opposite could have a extra coupe-like profile. It is attainable the U.S.-bound EVs can be referred to as the Electra and Electra GS, whereas the Electra alphanumeric combos are reserved for the Chinese language market, the place Buick’s lineup is greater and extra various than the one within the U.S.

After all, automakers typically trademark names they haven’t any instant plans to make use of, typically as a approach to preserve management of names with particular significance, and that would merely be the case right here.