Toyota Showcases GR Corolla’s Guide ‘Field And Drift Abilities In New “Rally Prepared” Advert Marketing campaign

Demand for Toyota’s GR Corolla scorching hatch is already sky-high earlier than a single buyer has slipped behind the wheel, and it’s about to get one other shot in arm with the discharge of Toyota’s new “Rally Prepared” advert marketing campaign.

The all-wheel drive Corolla options in a sequence of quick movies, some through which it’s the star, and others the place it shares the stage with completely different Toyota efficiency heroes, together with its Gazoo Racing bothers.

In Saatchi & Saatchi’s “Operating Wild,” we see the Corolla seem absolutely sideways, drifting by means of photographer Larry Chen’s rigorously set-up static shot, then slide by means of a warehouse car-meet containing extra Toyota icons, out onto a rally stage and at last previous skilled drifter, Ryan Tuerck, and his competition-prepped GR.

Associated: Toyota Has No Plans For Any Different GR Efficiency Fashions

Tuerck makes one other look in Saatchi & Saatchi’s different GR spot, this one referred to as “Meet the Household.” The household film additionally options the GR86 and GR Supra, and a few fairly cool transitions from dwell motion to Manga-style animation. Different movies that type Toyota’s advertising effort make a giant play of the of a number of the Corolla’s options that set it other than rivals just like the VW Golf R, together with its three-cylinder engine and handbook transmission.

In truth, you may solely get the GR Corolla with a handbook transmission and 1.6-liter three-cylinder engine that sends its 300 hp (304 PS) to all 4 wheels. Toyota quotes a zero to 60 mph (97 km/h) time of 4.9 seconds, however Motor Pattern couldn’t beat 5.4 seconds in its take a look at. The Corolla makes its debut in sellers any day now and prices from $35,900.