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The Toyota Crown has spent practically seven many years wowing clients in its house market, the place it’s been every little thing from a big sedan to a taxicab to a race automotive. For its sixteenth-generation, although, the Crown turns into a crossover and it’s arriving in North America early subsequent yr.
Badged merely because the 2023 Crown in North America, this new high-riding four-door coupe is definitely simply one among 4 physique kinds hitting the Japanese market. And in the course of the first drive program in Franklin, Tennessee, we requested Toyota about the opportunity of a type of different physique kinds – sedan, wagon, and a extra typical two-box crossover referred to as the Crown Sport – coming to North America. Whereas representatives for the model have been usually non-committal in the case of discussing future merchandise, they did say what it’d take to see extra Crown-badged automobiles on our shores.
The Toyota Crown Sport, revealed in June 2022.
“I feel we’re it,” Joe Moses, Basic Supervisor of Toyota Advertising advised Motor1.com. “Finally the shopper goes to decide for us.”
That doesn’t imply Toyota’s North American department has a set plan, although. Or maybe extra precisely, if it did, there have been no plans to share it with the media.
“Will we have already got it deliberate out? No. We already really feel like we’re going into unknown territory as it’s, that is our nice alternative to grasp what we’ve got right here after which these learnings can information us with future product,” Moses mentioned. “We by no means thought we’d have a Crown again within the US after it left and take a look at us now. So I feel it’s a type of issues that we’re going to proceed to have a look at how they develop. If there’s a spot within the lineup for [a Crown variant], then we are going to completely think about it.”
As for additions to the present Crown lineup, which consists of two parallel hybrid powertrains and three trims in a single physique fashion, Moses was equally coy. Though it’s value noting this dialog occurred earlier than information broke that Toyota was executing a sweeping assessment of its electrification technique, which included the alleged cancellation of an all-electric Crown, amongst different merchandise.
“We’re all powertrain choices. I feel we’re going to get a really feel for this one and the way it goes and go from there,” Moses mentioned.
For way more on the 2023 Toyota Crown, take a look at our full first drive and a breakdown of the brand new high-rider’s worth and gas financial system.
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