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The official Instagram account of Normal Motors Design printed a number of sketches of the all-new GMC Sierra EV, however certainly one of them appeared suspiciously much like a Rivian R1T photograph. A more in-depth look reveals that the designer didn’t solely borrow the lifelike background from the photograph, however really used the rival pickup as a base for his GMC-branded sketch.
The embarrassing mistake was caught by many Instagram customers, together with certainly one of our readers who grabbed a screenshot earlier than the rendering was faraway from the photograph set, after GM realized the blunder.
Learn: Ford Designer Mocks GMC For ‘Borrowing’ The Design Of The Sierra EV’s Infotainment System
The sketch in query was created by Thomas Bergeron who works as a Director of Design at GM’s design studio in South Korea. The photograph was flipped and the colour temperature was tweaked a bit, however these modifications weren’t sufficient to cover its origins.
As you’ll be able to see from the direct comparability, the higher a part of the rear windscreen, the roof, the wheels, the fenders, and a lot of the profile are instantly sourced from the Rivian R1T. Solely the vertically-mounted LED taillights, the taller tailgate, and the slimmer rear bumper have been redesigned to resemble the GMC Sierra EV, though the latter nonetheless borrows styling cues from the Rivian. Zooming in on the rendering reveals seen cut-and-paste strains from Photoshop, exhibiting that this was extra of a tough sketch and fewer of a refined materials destined for use for promotional functions.
We must always make it clear that the manufacturing model of the GMC Sierra EV doesn’t resemble the Rivian R1T nor was it designed off of this sketch. Additionally it is widespread observe amongst designers to start out their sketches and renderings utilizing the proportions from a photograph as a reference. Whereas that is completely positive behind the closed doorways of design studios, automakers should guarantee that the entire materials used is freed from references to their rivals.
Hat tip to our reader who needs to stay nameless
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