What You Will Learn
– the reason you need a domain name
– the reason the right domain name is important to the business
– how to choose one of the best domain names for your business
instructions on how to choose the best variations on your domain name (even if you already possess a domain name)
– the best places to buy and host appropriate
– domain name terminology
The reason to Buy a Domain Name?
A unique domain name is a valuable purchase for your business. It will make it possible for people to find your Web website more easily, but more importantly, that establishes you as a significant business owner, not a starving hopeful or even a shady character!
Now I’m always dismayed to see smaller businesses trying to establish themselves online with domain names that clearly came with a free hosting profile. They have URLs like Geocities. com/Seattle towing or members. shaw. ca/gift baskets. URLs like these promptly mark these businesses as “struggling, not likely to survive. ”
If this sounds like you, please go purchase a good domain name right away! Persons like to do business with corporations they believe are successful. As well the Web, you can look profitable quite easily. That’s how most people started online. We searched successfully long before we evolved into successful, and nobody was almost any the wiser.
Probably the lowest-priced thing you will buy for your enterprise is its domain name! Don’t try to save $5. 99 USD a year by using the WEBSITE provided by a free hosting profile.
IMPORTANT: People think they can use their own domain name in the event they’re using free web hosting service space on their local INTERNET. This is not true! A domain name is usually parked with the registrar, in addition, to being pointed at any other WEBSITE on the Internet.
Tip: Domain names usually are bought from the domain name “registrars. micron Later in this article I’ll explain to you which registrars sell economical domain names.
What’s in a Label?
“What’s in a name? Whatever we call a went up, by any other name would certainly smell as sweet. inches – William Shakespeare
Unfortunately, difficult and simple when it comes to domain names. Should you could choose any old domain and have your Web site “smell as sweet, ” presently there wouldn’t be people exchanging domain names for thousands of dollars!
Therefore how do you choose the right domain name?
Why don’t pretend our business is named Smith & Sons Car towing Company and we’re positioned in Seattle, Washington, USA.
1 ) Always buy your full company/business name, if you can. The “&” sign cannot be used in URLs. We need to replace it with “and, ” so we’ll acquire smithandsonstowingcompany. com.
2 . And then buy the nickname or quick version you usually go by. Inside our case, smithandsonstowing. com. Once we can get smith and sons. com, you will buy that, too, yet it’s not likely we’ll realize that still available.
Tip: Acquire whatever versions of your business name that you can find as a. com. Don’t worry about any other extras. net or. org. If you can’t find your business label as a. com, then hunt for your country extension. Case in point: smithandsonstowing. ca, smithandsonstowing. c. The UK.
If you are a charity, you may as well buy the. org version. If you are an00 telecommunications company, you can also pick the. net version. Forget another extension. biz, facts, etc.
If you can ONLY get the. org or. net versions on your company name, buy them but don’t forget this is not the best choice. Everyone forms. com at the end of a domain name easily. In our hypothetical case, shoppers may end up at an inactive end or on a person’s Web site if they type in smithandsonstowing. COM and we bought smithandsonstowing. NET!
3. Buy keyword-rich domain names. In addition to buying our organization’s name, we need to help people come across our Web site when they need ideas for our business by identity. One good option is to obtain some keyword-rich domain names including seattletowingcompany. com and Seattle-towing-company. com. If we buy equal versions we can keep the level of competition from buying a similar URL of your website to ours. Also, Yahoo and google will read the version having hyphens as separate thoughts, which will help drive traffic to each of our Web sites.
But first, to find the best keyword-rich domain names we need to know what everyone is using to search for companies similar to ours. A free tool to work with to locate this information is WordTracker. com.
When we do a search about “towing, ” we get way too many generic terms and way too many other cities. When we browse on “Seattle towing, very well we see that the top search volume is actually for “towing Dallas. ” If we can info the domain names towing Seattle. com and towing-Seattle. com, we now have done our business a terrific service. If we can’t, most of us try to keep the same expression order, but by a much longer domain name, like a1-towing-Seattle. com or aaa-towing-Seattle. com.
some. Buy domain names that come near to the beginning of the alphabet. Why would likely we choose “A1” or maybe “AAA, ” instead of “fast, ” “best, ” “cheap, ” etc . as the initial word in our keyword-rich website? Because, if we have the choice, we need to try to get a domain name that is categorized as close to the beginning of the delineation as possible. A1 and AAA both mean “best, very well but they put us at the best of any towing website directory online, whereas, “best” is not going to.
Note: Numbers come ahead of all letters in a pictographic directory listing. So 123towingcompany. com will be listed ahead of aaatowingcompany. com.
Tip: Should your domain name doesn’t start with some sort of “A” or with a range, buy one that does. Subsequently, use that domain name as the business name for the web directories you advertise throughout. This will put you at the top of the list in alphabetical order.
5. Buy the plural or maybe singular of words in the domain name that people are likely to variety incorrectly. So, if your business name is Adventure Cruise Firm and your short domain name is usually adventure cruise. com, also get adventure cruises. com!
6. Steer clear of confusing spelling on your website. Example: If your company name is usually Logic Computer Company, no longer spell “logic” with an actually zero instead of an “oh” in the domain name. If you cannot get your genuine company name, choose a keyword-rich website instead.
7. Avoid peculiar hyphenation. Hyphenate all or none of the words on your website (buy both versions). In your case, a1towingseattle. com along with a1-towing-Seattle. com are both a great deal better domain names than a1-towing Seattle. com. The only reason to buy websites with odd hyphenation requires you to keep the competition from acquiring them.
8. Look for limited, memorable domain names. Short websites are scarce, but not not possible to find. People will keep in mind a short domain name better and they’ll make fewer mistakes whenever typing it. For instance, cable webs. com is better than ablewebswebdesigncompany. com.
Tip: Visually, a long website name is better when hyphenated: able-webs-web-design-company. com. If I had to purchase a long domain name, I would purchase it with and without having hyphens, and I would make use of the hyphenated version on my creative business cards, letterhead, advertising, etc.
nine. Capitalize the first letter of every word when you put your own URL on any marketing media, including your email signature bank, classified ads, business cards, letterhead, and so on Example: A1TowingSeattle. com is simpler to read than a1towingseattle. com.
10. Buy misspellings of the company name or keywords. For example, if your company name is Debra’s Doughnuts, try to buy deborahsdoughnuts. com, debrasdonuts. com, and so on to cover all possible spellings of Debra and doughnuts.
Where Do I Buy The Domain Names?
Cheap Domain Names
To join up a. com domain name, visit 1and1. com. You can get domains there for $6. 99 USD a year! My personal preferred registrar is GoDaddy. com. Domains are sometimes on sale, however, their regular price is $9. 99 USD. I like GoDaddy simply because its interface is simple to use. NameCheap. com offers domains at $9. 69 USD. Moniker. com offers them at $8. 02 USD.
There are ways to buy actually cheaper domain names, but occasionally these sites can be confusing for the ignorant. However, if you want to save a couple of dollars, try BustAName. com. These people resell domain names from GoDaddy. com for $6. ninety-five USD.
Country-specific Domain Names
Search on the internet for “domain names [your country], ” electronic. g., “domain names north America. ” Then look for the cheapest price. As I write this particular, Netfirms. ca have Canadian domain names for $9. ninety-five CAD per year.
Where Does a person Host My Domain Name?
No longer automatically use the domain name suceder as your hosting company! Instead, shop around and locate a hosting company using good customer service and a full supplement of features included in their very own basic service. Look for any that offers cPanel, a common, easy-to-use administration interface.