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Regardless of a continuing circulate of misinformation on social media, folks nonetheless use it to get their information. And more and more, they get it from TikTok.
The variety of American adults who often get their information from TikTok rose sharply prior to now two years, from 3% in 2020 to 10% in 2022, in keeping with a newly launched survey carried out by the Pew Analysis Middle. The group surveyed greater than 12,000 adults within the U.S. from July 18 to Aug. 21.
In keeping with the outcomes, TikTok’s reputation as a information supply is strongest amongst these aged 18 to 29. In that group, 26% are often getting their information from TikTok this 12 months—up from 18% in 2021 and 9% in 2020.
However using TikTok for information is rising in different age teams as nicely.
Ten % of individuals aged 30 to 49 often get their information from TikTok this 12 months, up from 6% final 12 months and a couple of% in 2020. Amongst folks over 50, solely 4% often get their information there, not a lot modified from final 12 months’s 3%.
A 3rd of TikTok’s customers are getting their information from the app, up from 22% who reported doing so in 2020, in keeping with the survey.
However TikTok’s achieve is one other platform’s loss, and Fb, Twitter, and Reddit are all seeing declines in common information consumption by their customers.
The share of customers who say they often get their information from Fb has gone down 10% within the final two years, from 54% in 2020 to 44% in 2022, in keeping with the survey. Twitter’s decline was smaller, dropping 6% since 2020. In the meantime, Reddit’s have dropped by 5% over the identical interval.
Nonetheless, regardless of the declines, the share of American adults who often get their information from these three platforms continues to be bigger in every case than with TikTok. General, 53% are utilizing Twitter to get their information, in comparison with 44% for Fb and 37% for Reddit—all larger than TikTok’s 33%. However with the declines we’re seeing, the query is whether or not, or maybe when, TikTok will surpass these numbers.
Many eyes will likely be on how TikTok and different platforms method subsequent month’s midterm elections. A number of of them have introduced efforts to fight misinformation. TikTok mentioned it might ban paid political content material by influencers and that it had partnered with fact-checking organizations to flag inaccurate info.
Twitter and Meta (Fb’s father or mother firm) introduced comparable strikes, with the latter saying it might additionally limit new political advertisements the week earlier than the elections. Twitter mentioned it’d implement its “Civic Integrity Policy” by labeling tweets with deceptive info with hyperlinks to credible sources. Nevertheless it’s unlikely such efforts will rid the platforms of misinformation.
Both manner, extra Individuals will likely be following the midterms drama on TikTok than ever earlier than.
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