Sq. Enix Montreal rebrands as Studio Onoma

The studio previously referred to as Sq. Enix Montreal is now known as Onoma, or Studio Onoma. Following its acquisition by Embracer — and departure from the Sq. Enix studio group — the cell recreation developer is creating a brand new id that will likely be “an umbrella to a number of merchandise, applications, and initiatives.”

Embracer acquired Onoma from Sq. Enix, alongside Crystal Dynamics and Eidos Montreal, earlier this yr. In August, Embracer called the studio the “quickly to be renamed Sq. Enix Montreal.” In keeping with Onoma’s account, the studio created an in-house rebrand squad to create the up to date title and model profile.

Onoma revealed in a behind-the-scenes doc that this was one among 165 potential names the studio examined. The rebrand squad made model books for the highest 3 contenders, with “Onoma” being chosen as a result of it might “help a variety of makes use of, experiences, and narratives.” The studio filed the trademark in August.

Studio Onoma was based as Sq. Enix Montreal in 2011 as a conventional growth studio. It transitioned to cell growth in 2013, creating video games resembling Lara Croft Go, Hitman Go and Hitman Sniper. Embracer acquired it, its sibling studios and a number of other of their IP for $300 million.