Sony Music Masterworks acquires majority stake in Dubai-based live performance promoter MAC World

Sony Music Masterworks, a division of Sony Music Leisure (SME), has acquired a majority stake in MAC World, a live performance promotion, expertise administration, occasions and manufacturing firm primarily based in Dubai, United Arab Emirates.

Based in 2014 by Rob McIntosh and Daniel Goldberg, Sony says that MAC World has introduced touring acts to the area resembling Ed Sheeran, Michael Bublé, Drake and Sia, amongst others.

Sony Music Masterworks contains Masterworks, Sony Classical, Milan Information, XXIM Information, and Masterworks Broadway imprints

With purchasers together with Dubai Opera, Saudi Aramco, Al Dana Amphitheatre and Coca-Cola Area, MAC World produces concert events throughout the UAE, Oman, Bahrain, Qatar, India and Saudi Arabia.

Day-to-day operations of the corporate will proceed to be led by McIntosh and Goldberg, who in flip will work intently with Mark Cavell, President of Sony Music Masterworks, Josh Lerman, Masterworks Senior Vice President of Enterprise Improvement and Ollie Rosenblatt, Managing Director of Senbla.

With this settlement, Sony Music Masterworks says that it’s additional increasing its presence in dwell music and occasion manufacturing world wide.

MAC World’s remit may even increase to incorporate comedy, sports activities, digital occasions, orchestral occasions, and immersive film experiences.

In the present day’s announcement coincides with the beginning of MAC World’s new live performance season. Two reveals by George Ezra and EDM star Tiesto have already efficiently “offered to capability”, based on Sony, whereas Lewis Capaldi is about to carry out in each Dubai and Bahrain within the coming weeks.

Sony says that the connection with MAC World is the newest in a collection of strategic partnerships and agreements “advancing Sony Music Masterwork’s development as a multi-faceted worldwide leisure enterprise”.

Different latest investments embody The Luna Cinema, UK-based producer of open air, pop-up, and drive-in cinema experiences; Seaview, a theatrical manufacturing firm; Terrapin Station Leisure, an artist administration and manufacturing firm; RoadCo Leisure, a reserving company; Yard Cinema, an experiential cinema occasion producer; GEA Stay, a Holland-based agent and promoter; Senbla, a UK-based live performance promotion and manufacturing firm; and Raymond Gubbay Ltd. (RGL), the music, dance & Christmas Mild Path promoter.

“We’re thrilled to associate with Rob, Dan and the MAC World staff to convey one of the best in dwell leisure to the Center East and North Africa.

Mark Cavell, Sony Music Masterworks

Cavell mentioned: “We’re thrilled to associate with Rob, Dan and the MAC World staff to convey one of the best in dwell leisure to the Center East and North Africa.

“Their unrivalled expertise within the MENA area mixed with Sony Music’s wealth of experience, assets, and broad portfolio of dwell leisure properties will present enhanced profit to touring artists, productions, and audiences alike.”

“We’re very a lot trying ahead to working with Mark Cavell and the broader Masterworks staff to develop new occasion mental properties alongside our core imaginative and prescient of bringing the largest names in leisure to the MENA area and past.”

Rob McIntosh and Daniel Goldberg

McIntosh and Goldberg added: “Having established the MAC World model over a few years, guaranteeing its place on the forefront of the dwell music trade within the Center East, we’re excited to take our firm to the following degree of improvement and development by becoming a member of the Sony Music Masterworks household.

“We’re very a lot trying ahead to working with Mark Cavell and the broader Masterworks staff to develop new occasion mental properties alongside our core imaginative and prescient of bringing the largest names in leisure to the MENA area and past.”Music Enterprise Worldwide