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Los Angeles-based B2B music licensing firm Songtradr has launched a brand new tech resolution known as Good Sync, which it calls “a complicated expertise to trace, management, and monetize music catalogs”.
This digital rights administration expertise permits labels, publishers, and manufacturing music libraries to handle their music for world sync throughout platforms together with YouTube, Fb, Instagram, and TikTok.
A key function of Good Sync is watermarking expertise that Songtradr claims “solves inherent licensing challenges confronted by video video games and digital platforms”. Songtradr claims additional that Good Sync will increase income potential for music rights holders “permitting licensing at an unprecedented scale”.
Songtradr says that the product additionally offers catalogs with direct entry to world model sync alternatives via Songtradr Group companies, resembling Massive Sync Music and MassiveMusic.
Commenting on the launch of Good Sync, Songtradr CEO Paul Wiltshire says that, “earlier than Good Sync, there was no automated resolution to correctly handle music use claims/releases by rights holders who could also be required to grant licenses to each the sport and its customers on YouTube”.
“Songtradr is the bridge that connects rights holders to any music consumer on this planet utilizing expertise to simplify and automate advanced and excessive quantity licensing transactions, which is why we developed Good Sync.”
Paul Wiltshire, Songtradr
Added Wiltshire: “Music customers need extra platform interoperability and rights holders don’t have the time to manually handle these necessities at scale.
“Songtradr is the bridge that connects rights holders to any music consumer on this planet utilizing expertise to simplify and automate advanced and excessive quantity licensing transactions, which is why we developed Good Sync.”
Amongst the options included in Songtradr’s Good Sync tech are the power to watch digital music use, and the power to handle claims and releases on platforms like YouTube, in addition to handle rights points, resembling lacking data or possession battle.
It additionally lets rightsholders view detailed efficiency insights, together with viewers demographics, territories, and top-performing tracks, in addition to license music to Songtradr’s buyer base of content material creators, companies, video games, apps, platforms, and types.
Songtradr’s new tech launch follows the corporate’s acquisition in June of AI metadata and music search firm, Musicube.
Along with Musicube, Songtradr’s portfolio of music corporations contains Large Music (acquired in June 2021), Massive Sync Music (acquired in February 2019) and Music Zu (acquired in March 2021).
Different corporations acquired by Songtradr embody movie, TV and gaming music knowledge platform Tunefind, and Pretzel, which offers DMCA-proof music for Twitch and YouTube livestreamers.
In September 2020, Songtradr invested $1m in music credit score useful resource Jaxsta, inks unique partnership
Paul Wiltshire, CEO, Songtradr, stated: “As digital environments proceed to evolve quickly, music rights use and licensing is changing into much more difficult.
“The complexity of latest digital environments resembling gaming, Net 3.0 apps and social media networks usually require built-in music options. For instance, content material (containing music) can journey quickly from a sport atmosphere to a platform like YouTube through user-generated content material creation.
“Earlier than Good Sync, there was no automated resolution to correctly handle music use claims/releases by rights holders who could also be required to grant licenses to each the sport and its customers on YouTube.”
Added Wiltshire: “Music customers need extra platform interoperability and rights holders don’t have the time to manually handle these necessities at scale. Songtradr is the bridge that connects rights holders to any music consumer on this planet utilizing expertise to simplify and automate advanced and excessive quantity licensing transactions, which is why we developed Good Sync.
“This new streamlined resolution permits music rights holders to handle their property effectively, entry necessary efficiency metrics, maximize current digital revenues, and discover new sources of revenue via the Songtradr product suite. Put merely, Good Sync offers rights holders with the perfect digital rights administration resolution and expanded sync licensing in complementary markets. By means of expertise, creativity and transparency, we’re altering the music business for good, offering tech-enabled options which are fixing long-standing points.”Music Enterprise Worldwide
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