Snapchat now allows you to just about attempt on and purchase Halloween costumes immediately inside its app • TechCrunch

Snapchat is rolling out a brand new AR expertise that allows you to attempt on and buy Halloween costumes immediately inside its app, the corporate introduced at this time. Beginning at this time, Snapchat customers can attempt on and purchase costumes of in style film and TV characters from Stranger Issues, Harry Potter, Squid Recreation, Minecraft, Ghostbusters and extra. The brand new AR expertise is launching in partnership with costume firm Disguise.

You may check out the brand new expertise by typing “Disguise costumes” within the app’s search bar to flick through Snap’s Halloween costumes. Or, you possibly can seek for particular costumes by looking for particular films or TV exhibits, similar to Squid Recreation or Stranger issues, by the Lens Explorer. Then, you’ll have to take just a few full-body photographs in no matter you’re sporting, and Snap’s AR expertise will then apply the costume onto your picture. You may then save the image or ship it to your folks. If you happen to just like the costume, you should purchase it immediately throughout the app. Purchases shall be made by Disguise Costumes.

The launch comes as Snap lately expanded its funding in AR purchasing with the introduction of instruments that flip retailers’ photographs into 3D property and the launch of an in-app vacation spot for AR trend and digital try-on referred to as “Costume Up.” The corporate has been making strides with AR-powered e-commerce over the previous 12 months, having given its laptop vision-based “Scan” characteristic a extra distinguished placement contained in the Digital camera part of the app and upgrading it with commerce capabilities.

Snap says that it carried out a examine with consulting agency Ipsos and located that 92% of Gen Z customers are thinking about utilizing AR for purchasing. It’s no shock that AR is rising in popularity for purchasing functions, as an increasing number of corporations are incorporating the expertise into their retail efforts.

As an illustration, Amazon launched a characteristic referred to as Digital Strive-On for Footwear in June that enables clients to visualise how a pair of recent footwear will look on themselves from a number of angles utilizing their cell phone’s digicam. As well as, Pinterest and Google have additionally leveraged AR to permit customers to attempt on make-up, attire and equipment.