Snapchat expands its paid subscription with Story expiration controls, customized sounds, and extra • TechCrunch

Snapchat+, Snapchat’s $3.99 per 30 days subscription plan, is immediately rolling out three new options to entice customers to its paid service. The corporate launched the subscription tier in late June because it appeared for extra income throughout an advert spending slowdown. For the reason that launch, greater than 1 million customers have paid for the service, the corporate introduced in August.

With immediately’s enlargement, Snapchat+ will introduce new options that enable subscribers to have their Snapchat Tales expire at completely different intervals as a substitute of 24 hours, add new digital camera coloration borders that seem when taking photographs with the in-app digital camera, and use completely different customized notification sounds for when a good friend Snaps them.

The Tales expiration controls are essentially the most notable of the brand new options. With the replace, Snapchat+ subscribers will now be capable of set Snaps on their Story to run out for both 1 hour, 6 hours, 12 hours, 24 hours, 2 days, 3 days or 1 week. This might assist customers higher management how lengthy they need sure content material to be seen, which is also helpful for public figures and creators on the service.

The brand new customized digital camera coloration borders are a smaller perk, as they let subscribers select an accent coloration to encompass the digital camera when taking a photograph. They’ll be capable of select from colours like Snapchat Yellow, Lime Inexperienced, Aqua Blue, Crayon Blue, Vivid Purple, Surprising Pink, Sweet Purple and Hearth Orange, the corporate says.

The customizable notification sounds, in the meantime, will likely be most helpful to common Snapchat customers. These give Snapchatters the flexibility to designate completely different sounds for various mates to allow them to inform who Snapped them. Six new sounds have been added, together with Alien Amulet, Bottle Pop, Fairy Glass, Log Goblin, Melody Seashore and Mini Drop. Except for the inventive names, the sounds are handy for customers — particularly for if you need to ignore Snapchat notifications out of your ex through the use of the “Log Goblin” sound.

And as a extra seasonal addition, Snapchat can be giving Snapchat+ subscribers three new unique Halloween Bitmoji backgrounds for the spooky season. New Bitmoji backgrounds embody a haunted forest, a distressed black and white backdrop, and a haunted home. This follows one other Halloween-themed launch of a brand new AR expertise that lets customers just about strive on and purchase Halloween costumes.

The brand new options will likely be added to Snapchat’s slate of now over a dozen Snapchat+ unique options like Snapchat+ badges, precedence Story replies, publish view emoji, particular Bitmoji backgrounds, customized app icons, rewatch indicator, greatest mates ceaselessly pin and friendship badges.

The corporate additionally advised TechCrunch that, beginning in December, Snapchat customers would be capable of present their mates a Snapchat+ subscription throughout the app.