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The Specialty Gear Market Affiliation’s (SEMA) annual present is totally different than conventional auto reveals. Though it’s attended by many OEMs, it’s truly formally a commerce present that’s supposed primarily for business professionals. The group now desires to discover a method to welcome fans into the expertise.
The group introduced at the moment that, beginning subsequent yr, the present will likely be expanded into one thing referred to as SEMA Week. That can protect the business {and professional} elements of the present, whereas including extra festivities for automotive fans.
SEMA Week will embody a variety of totally different occasions in 2023, and can develop even additional over the subsequent 5 years. The centerpiece of the “week,” although, will nonetheless be the trade-only present that runs from Monday via Friday.
On the Friday and Saturday nights following the present, SEMA Fest will start. Hosted on the Las Vegas Competition Grounds, the brand new occasion will likely be open to any and all fans. The group says that the occasion will deliver common individuals along with business professionals in a “high-octane and immersive festival-like celebration of automobile tradition.”
That can imply concert events and leisure, a automobile present, a cruise, craft meals, automotive celebrities and motorsports, in addition to VIP occasions. It can run alongside the present SEMA Ignited Cruise and the SEMA Present after-party, which happen on the ultimate night time of the present, and entice hundreds of fans.
As well as, SEMA Week may even embody an public sale that options among the finest builds from the present, as nicely different automobiles. Whether or not or not you truly need to personal among the slapped-together builds that discover their approach onto the SEMA Present ground is one other query solely.
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“Now we have been watching the connection between fans and our business develop for greater than a decade and, because the business’s commerce affiliation, have a accountability to assist facilitate that connection in new and significant methods,” mentioned James Lawrence, SEMA Chairman of the Board. “By creating SEMA Week and SEMA Fest, we can keep the integrity of the commerce present that makes it a must-attend occasion for automotive professionals, whereas introducing a brand new platform for fans and the business to have interaction with each other.”
SEMA says it is going to proceed to develop and refine the newly introduced occasion over the subsequent 5 years, rolling out new additions and actions all through the town of Las Vegas because it goes. Extra particulars for the 2023 SEMA Present, Fest, and Week will likely be introduced within the coming months.
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