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Volkswagen has by no means understood the U.S. market, however that might quickly change with the revival of the offroad model Scout for us Individuals. Whereas we await the revival of the off-road model as an EV, the corporate has gone and launched its web site, a group discussion board, and dropped job postings.
When visiting the location, Scountmotors.com, you’ll be greeted by enormous phrases saying “The World Wants Extra Scouts,” together with an picture of a desert panorama. Underneath that’s what seems to be to be a poem or a motivational poster or one thing. I don’t precisely know.
To honor the place we’ve come from.
To unlock the potential of what lies forward.
To point out our land the respect it deserves.
To elevate up our communities and haul their heaviest burdens. To guide the cost into the good unknown.
Scouts go first. Scouts go farther. Scouts at all times come again to paved the way. We’re carrying on that eternal spirit. We’re Scout Motors.
We’re making the subsequent technology of all-electric vehicles and rugged SUVs for American drivers.
Scroll down, and also you’ll see a brand new teaser, proven above. It seems to be the entrance of what I’m assuming to be a Scout SUV from the entrance. And it seems to be enormous. Like, greater than a Land Rover Defender enormous.
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What’s most stunning is the group boards, one thing I’ve by no means seen earlier than on an automaker’s web site. The discussion board after all is a spot for Scout followers and staff to interact with the model. It’s beginning off properly to date, with the model partaking individuals on what they consider the ideas which were teased to date.
Oh, and in the event you’re searching for a job, Scout is searching for individuals. The model has job postings up, and so they’re hiring for the whole lot from infotainment engineers to expertise acquisition specialists.
Scout coming again to the U.S. is a part of VW’s $7.1 billion funding over the subsequent few years to carry extra EVs to the US. And with the resurgence in off-street targeted automobiles, now could be the right time to carry again such an iconic nameplate to the U.S. It may well’t come quickly sufficient.
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