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Roche Pharma India has launched a cellular affected person app for these collaborating in its most cancers help programme.
The corporate’s flagship affected person help programme Blue Tree caters to most cancers, haemophilia and uncommon illness sufferers. Over 11,000 sufferers are at the moment enrolled on this programme.
A brand new companion cellular app referred to as Blue Tree 2.0 is bettering entry to the providers of this programme. Roche India developed the app in partnership with good know-how firm MOURI Tech.
WHAT IT’S ABOUT
Sufferers at the moment enrolled within the Blue Tree programme can now request drug help and guide knowledgeable consultations and diagnostic help providers reminiscent of genomic profiling by way of the cellular app.
Accessible on each Android and iOS units, the Blue Tree app additionally delivers notifications about upcoming infusion schedules and different appointments, reminiscent of for diagnostic testing and counselling.
Its different options embrace digital programme enrollment, reserving doorstep medicines supply, and entry to funding help and correct and verified details about illnesses.
Sooner or later, Roche India will provide you with comparable apps for healthcare suppliers, hospitals and distributors.
WHY IT MATTERS
The launch of Roche India’s latest affected person app just isn’t not solely bettering sufferers’ and docs’ experiences with the Blue Tree programme however can also be increasing the dimensions and attain of the programme, particularly for these residing in distant communities. It’s also enabling sufferers to handle their programme journey by their cell phones.
To make the expertise extra built-in, Roche has tapped Tata 1MG to handle the providers carried out by Blue Tree. It additionally partnered with Vardhaman and IMS for last-mile medication deliveries.
THE LARGER TREND
Final 12 months on the peak of the pandemic, Roche India launched the REACH cellular app to help the emotional well-being of healthcare professionals. The app gives entry to counselling periods and self-help content material, in addition to self-assessment instruments on work-related challenges, parenting and relationship points, wellness, and self-development.
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