Report: 59% of software program corporations count on to extend SaaS supply within the subsequent 18 months

Software program corporations are present process a seismic shift in how they monetize and deploy merchandise.

Almost two-thirds (59%) count on to deploy extra software-as-a-service (SaaS) fashions; and 54% count on to extend subscription pricing fashions. Concurrently, perpetual licensing and on-premises deployments are rising far more slowly. Nonetheless, the rise in all deployment fashions displays the hybrid nature of latest approaches.

The adoption of SaaS and subscription fashions are pushed by a couple of elements. Wanting ahead, this contains coming into a brand new vertical market (65%), eliminating income leakage (63%), easing buyer adoption (61%) and providing usage-based fashions (61%).

As widespread as usage-based fashions may develop into, comparatively few software program suppliers (26%) can collect product utilization information “very properly” and solely 32% point out that the value of their software program is “completely aligned” with the worth delivered to clients. This means areas that must be strengthened as a way to help total monetization practices and targets.

As we speak’s actuality is that software program clients have different necessities which are greatest met by way of a wide range of each monetization and deployment fashions. Managing these choices requires insights into customers’ behaviors. The power to ship and help hybrid choices might help software program suppliers succeed. One factor stays fixed: the necessity to ship high-value merchandise that assist guarantee buyer retention.

The 2022 Revenera Monetization Monitor: Software program Trade Survey was performed by Revenera from mid-April by way of mid-July 2022. This analysis undertaking seems to be at software program producers’ software program enterprise fashions, pricing, utilization and transparency. The survey was undertaken globally. Job ranges of the 261 survey respondents have been: director and above (31%), supervisor/group chief (35%), and particular person contributors/consultants (34%).

Learn the full report by Revenera.