Reliance-backed Jio Platforms launches TikTok different in India in partnership with Rolling Stone, Creativeland Asia

Reliance Industries-owned Jio Platforms has launched a short-form video app in India known as ‘Platfom,’ which it developed in partnership with Creativeland Asia and Rolling Stone.

Platfom is touted as “the go-to short-video app for entertainers”. The app will search to draw singers, musicians, actors, comedians, dancers, style designers, and creators, and Platfom’s objective is “to maneuver the creator economic system needle from ‘watch me’ to guide me.’”


Rolling Stone India, Jio Platforms and Creativeland Asia highlighted Platfom’s skill to let expertise monetize their content material on the app.

“Platfom doesn’t prioritize paid algorithms that outline progress however as a substitute permits creators to rise via the ranks and status – organically, ensuing within the monetization of their expertise.”

“Platfom doesn’t prioritize paid algorithms that outline progress however as a substitute permits creators to rise via the ranks and status – organically, ensuing within the monetization of their expertise,” in accordance with the discharge.

It may very well be India’s reply to TikTok after probably the most dominant short-form video platform on the earth was completely banned within the nation in June 2020, together with almost 60 different Chinese language apps.

The businesses behind Platfom didn’t explicitly element how creators can monetize their content material on Platfom, however famous that the objective of the app is to let artists get acknowledged and monetize their movies. Creators will probably be ranked in accordance with fanbase progress and content material engagement — not paid promotions.

The rankings will probably be labeled by way of silver, blue and crimson tick verifications.

Moreover, Platfom will even assist promote bookings for artists. The app will function a devoted ‘Ebook Now’ button on all creator profiles. This fashion, customers, followers and types will have the ability to work together with artists and get them booked for gigs, partnerships, white-label content material manufacturing, and extra.

Rolling Stone India will even function choose creators on digital editorials. Platfom has already began onboarding expertise on the beta model and the app will go reside in January 2023.

The app will powered by Jio Platforms’ tech infrastructure. Jio Platforms is a holding firm for India’s largest cell community operator Jio.

Reliance, which owns Jio Platforms, already operates a web based music streaming service known as JioSaavn.

Commenting on Platfom’s launch, Jio Platforms CEO Kiran Thomas, mentioned: “Our mission at Jio Platforms is to make use of the ability of information, digital and cutting-edge applied sciences to craft reimagined options and experiences for our clients, thereby serving to them ship differentiated market choices and enterprise progress.”

“As a part of the RIL group now we have efficiently delivered India-scale platforms and options throughout a number of trade verticals together with telecom, media, retail, manufacturing, monetary companies, schooling and healthcare. We’re delighted to companion with Rolling Stone India and Creativeland Asia to create Platfom, a world-class product that enhances the creator journey at each step with an entire host of pioneering choices for Indian creators.”

“We’re excited to maneuver the creator economic system needle from “watch me” to “guide me”.”

Sajan Raj Kurup, Creativeland Asia Group

Sajan Raj Kurup, Founder & Chairman of Creativeland Asia Group, and Platfom’s Founder, provides: “We’re excited to maneuver the creator economic system needle from “watch me” to “guide me”. It has a number of clever monetization options coming quickly to assist entertainers and creators monetize their abilities and expertise like by no means earlier than.”

“We’re combining the stature and authority of Rolling Stone India with the would possibly of the Jio ecosystem and the inventive innovation of Creativeland Asia to provide the voice of rising expertise extra energy. And, catapult upcoming entertainers throughout music, cinema, comedy, dance and extra to stardom via Platfom.”Music Enterprise Worldwide