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In his first companywide e mail to Twitter staff, new proprietor and CEO Elon Musk mentioned he was ending the social community’s “make money working from home perpetually” coverage. Now, in keeping with the e-mail obtained by CNBC, Musk needs staff to be in a Twitter workplace at the very least 40 hours every week, and plans to personally approve any various preparations.
He additionally warned staff that the corporate may not survive the financial downturn with out vital subscription income. Musk needs to shift the corporate’s enterprise in order that it generates at the very least half of its income from subscriptions, and may change into much less reliant on promoting. However he mentioned, within the employees e mail, that he nonetheless anticipates Twitter will generate vital income from advertisers.
Bloomberg beforehand reported on the coverage adjustments.
These adjustments come amid extra resignations from C-level executives at Twitter together with Chief Info and Safety Officer Lea Kissner, present staff advised CNBC.
On Twitter, Kissner wrote:
“I’ve made the arduous choice to go away Twitter. I’ve had the chance to work with wonderful individuals and I am so pleased with the privateness, safety, and IT groups and the work we have achieved. I am wanting ahead to determining what’s subsequent.” Kissner additionally famous, “I’ve cherished this job and we bought *so* a lot achieved, however right here we’re.”
Musk’s return-to-office coverage for Twitter displays one which he carried out at his electrical automobile maker, Tesla, earlier this 12 months. On Could 31, he advised Tesla staff that they need to return to the workplace at the very least 40 hours every week or resign.
Some Tesla staff who had been unable to return to the workplace straight away had been advised they’d be capable of proceed their work for an additional a number of weeks however mentioned they had been fired as a substitute, when they didn’t instantly agree to return again.
Twitter’s office tradition stood in stark distinction to that of Musk’s electrical automobile and sustainable power firm.
Co-founder and then-CEO of Twitter Jack Dorsey, who pushed for Musk to take over the corporate, advised staff in Could 2020 they may make money working from home “perpetually,” turning into one of many first corporations to institute such a long-lasting distant work coverage throughout the Covid pandemic.
Many advertisers have paused spending on Twitter till Musk and his crew can show that underneath their management, the social community is ready to curb hate speech, on-line harassment, faux accounts and fraud successfully.
Twitter didn’t instantly reply to a request for remark.
This is the total e-mail from Musk to Twitter employees, transcribed by CNBC.
From: Elon Musk [email removed]
Date: Nov 9, 2022 [time stamp removed]
To: Group
Sorry that that is my first e mail to the entire firm however there isn’t a approach to sugarcoat the message.
Frankly, the financial image forward is dire particularly for an organization like ours that’s so depending on promoting in a difficult financial local weather. Furthermore, 70% of our promoting is model, reasonably than particular efficiency, which makes us doubly susceptible!
That’s the reason the precedence over the previous ten days has been to develop and launch Twitter Blue Verified subscriptions (large props to the crew!).
With out vital subscription income, there’s a good likelihood Twitter is not going to survive the upcoming financial downturn. We’d like roughly half of our income to be subscription.
After all, we’ll nonetheless then be considerably reliant on promoting, so I’m spending time with our gross sales & partnerships groups to make sure that Twitter continues to be interesting to advertisers.
That is the Areas dialogue that Robin, Yoel and I hosted at this time: [Link to Elon Q&A: Advertising & the Future removed]
The highway forward is arduous and would require intense work to succeed. We’re additionally altering Twitter coverage such that distant work is not allowed until you might have a particular exception. Managers will ship the exception lists to me for evaluate and approval.
Beginning tomorrow (Thursday), everyone seems to be required to be within the workplace for no less than 40 hours per week. Clearly, if you’re bodily unable to journey to an workplace or have a important private obligation, then your absence is comprehensible.
I look ahead to working with you to take Twitter to an entire new stage. The potential is actually unbelievable!
Thanks,
Elon
WATCH: Twitter is now Elon Musk’s firm — This is how consultants responded to the information
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