Qatar World Cup pays followers’ flights and motels for good PR

The organisers of the World Cup in Qatar are paying teams of followers to journey to the match, saying they’re asking them for constructive feedback on social media in return.

The Supreme Committee for Supply & Legacy (SC) confirmed the coverage of inviting teams of supporters to the finals as company after stories by Dutch public broadcaster NOS, who stated on Sunday that Qatar was paying for flights and motels for a gaggle of fifty Dutch followers.

In return these supporters have needed to signal a “code of conduct”, urging them to publish beneficial feedback in regards to the match on social media and to report “any offensive, degrading or abusive feedback” by others to the SC, ideally with screenshots.

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The broadcaster cited two Dutch followers who stated that they had been chosen by the match’s organisers as “Fan Leaders”, and who added that that they had been requested to select a gaggle of fifty loyal supporters for the free journey to Qatar.

“Because the match nears, we now have invited our most lively fan leaders to personally nominate a small choice of followers to hitch us as our company, as a way of thanking them for his or her collaboration,” a spokesperson for the SC advised Reuters.

On its web site, the Qatar World Cup describes its Fan Leaders program as a community of round 400 followers and influencers from 60 international locations who’ve provided “insights, analysis, content material creation and message amplification,” for the match.

The organisers didn’t say what number of followers that they had invited, or present any monetary particulars.

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In its code of conduct, the SC asks the Fan Leaders to agree to include its content material of their social media posts and to help the World Cup by liking and re-sharing posts by third events in regards to the match.

It additionally said that followers aren’t anticipated to be a “mouthpiece” for Qatar, however added it “would clearly not be applicable to disparage Qatar, the Supreme Committee for Supply & Legacy or the FIFA World Cup”.

Belgian and French media have additionally reported that chosen teams of followers from these international locations have been provided a free journey to the World Cup by Qatar.