Plain is a brand new buyer assist device with a concentrate on API integrations • TechCrunch

Meet Plain, a brand new startup that desires to reinvent assist instruments. Whereas the shopper assist area is a aggressive business with massive tech corporations like Intercom and Zendesk, Plain believes it has a unique method because it focuses on API integrations to make your organization’s product and your assist platform work hand in hand.

Plain has raised a $6 million seed spherical co-led by Join Ventures and Index Ventures. Many enterprise angels additionally participated within the spherical, akin to Soleio, Allison Pickens, Nicolas Dessaigne, Matt Robinson, Mike Hudack and Zack Kanter.

In line with Plain, an enormous problem for buyer assist brokers is that there’s a disconnect between merchandise and assist tickets. They typically should commute between a number of backend instruments. Even when there are some integrations in place to sync information between the assist device and product information, data is often out of sync because it isn’t fetched in actual time.

Whereas massive buyer assist platforms provide APIs and loads of customization choices, growth groups typically have completely different priorities and may’t spend an excessive amount of time on inside instruments. That’s notably true for assist instruments as they don’t typically work together with these instruments instantly.

Plain’s API technique works in each instructions. First, Plain can present dwell buyer information in Plain instantly. It makes calls to the backend to get related data, akin to a subscription standing, the identify of the present plan, some utilization metrics, and many others. Knowledge is cached and deleted after some time. When you return to an outdated ticket, Plain fetches dwell information as soon as once more.

Second, Plain is very customizable in relation to integrating assist actions in your product. It doesn’t should be a chat popup within the backside proper nook of the web site. Builders can customise the person interface and create new interactions, akin to early entry requests, product suggestions options and native contact types.

The startup has been making an attempt to make it as painless as doable to start out utilizing Plain. The thought is that it shouldn’t decelerate growth groups. The corporate thinks getting began with Plain is as simple as constructing a Slackbot.

“The basic drawback we’re fixing is context: Plain presents a single supply of reality for buyer interactions, powered by corporations’ personal techniques and information – so when somebody will get in contact with an issue, the corporate instantly is aware of who they’re, what their order is, what’s occurred to date – and may resolve it in a single click on,” co-founder and CEO Simon Rohrbach mentioned in a press release.

Plain doesn’t have the identical monitor file and integration ecosystem as Intercom and Zendesk. However its API-first technique is an attention-grabbing one, particularly in case you are a startup constructing a contemporary product with loads of API endpoints.