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Paul Hourican has been promoted to International Head of Music Operations at TikTok.
The London-based exec joined the enterprise in November 2019 as Head of Music Operations, UK & EU.
Throughout his time on the ByteDance-owned platform, Hourican has centered on the most important music markets throughout Europe and has had accountability for music technique and its execution within the area.
MBW understands that Hourican will now lead a group to coordinate TikTok’s music campaigns globally, together with its work with artists and labels.
Previous to becoming a member of TikTok, Hourican labored because the Head of Worldwide Artist Advertising at YouTube, in New York, between 2017 and 2019.
He was a Music Curation Lead on the platform previous to that, between 2015 and 2017.
Earlier than he labored at YouTube, Hourican was the Head of Expertise and Music at MTV UK in London.
Saying his new function in a LinkedIn put up on Thursday (September 29), Hourican stated: “Extra to observe, however very excited and grateful to be taking up a brand new gig at TikTok as International Head of Music Operations.
“Extra to observe, however very excited and grateful to be taking up a brand new gig at TikTok as International Head of Music Operations.”
Paul Hourican
“It’s really a privilege to return to work on daily basis with such an extremely proficient and passionate group of teammates, so I’m past excited for the journey forward, to proceed supporting our unbelievable companions and our artist group and to make some new pals alongside the best way.”Music Enterprise Worldwide
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