Pandora now has fewer than 50m month-to-month lively customers

Pandora, the US-based music streaming service that after had over 81 million month-to-month listeners, now has fewer than 50 million.

The information was confirmed by Pandora’s mother or father, SiriusXM, within the latter firm’s Q3 2022 earnings outcomes, as introduced yesterday (November 1).

SiriusXM acquired Pandora in a $3.5 billion all-stock deal in February 2019.

At that time in Pandora’s historical past, it had 66 million month-to-month listeners, and had not too long ago added subscription tiers to its flagship ‘lean-back’ / radio-style non-interactive service.

That quantity has since fallen by a fabric quantity.

Based on SiriusXM, as of September 30, 2022, Pandora counted 48.77 million month-to-month lively customers (MAUs).

That was down by over 3.8 million on the 52.62 million MAUs that had been utilizing Pandora in the identical interval of 2021.

Pandora’s paying (‘self-pay’) subscriber base additionally fell barely in Q3 2022, down 3% year-on-year to 6.27 million.

As you’ll be able to see under, all of this can be a great distance off Pandora’s high-point, when it was being utilized by 81.5 million MAUs in This fall 2014 – over 30 million greater than are actually utilizing the app.

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There was higher information for Pandora in Q3 2022 by way of its promoting revenues. which grew 1% YoY to $407 million within the quarter, regardless of a macro-digital promoting market that’s notably softening because the 12 months goes on.

Pandora’s promoting income per thousand hours (RPM) through the quarter was $103, down 5% from $109 within the third quarter of 2021.

Pandora’s ad-supported listener hours had been 2.75 billion within the third quarter of 2022, down from 2.89 billion within the equal 2021 interval.

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SiriusXM’s whole revenues within the third quarter of 2022 stood at $2.28 billion, up 4% year-on-year.

The corporate posted an adjusted quarterly EBITDA of $720 million within the interval.Music Enterprise Worldwide