Nykaa forays into the Gulf international locations by means of its first worldwide alliance with Attire Group

Indian cosmetics and style retailer Nykaa on Thursday mentioned that it has partnered with Dubai-based style and way of life retail conglomerate Attire Group to increase its footprint into the GCC (Gulf Cooperation Council) international locations. Nykaa may have a 55 per cent share whereas the remaining 45 per cent can be held by the Attire group.

“Nykaa is unlocking a brand new frontier by coming into into its first worldwide strategic alliance with one of many largest retailers within the middle-east the Attire Group to now enter our footprint into the GCC international locations. We now sit up for recreating our distinct magnificence retail worth proposition within the GCC,” the corporate’s founder Falguni Nayar informed reporters in Mumbai. “Our strengths will assist us construct a strong worth proposition throughout UAE (United Arab Emirates), KSA (kingdom of Saudi Arabia), Qatar, Oman, Kuwait and Bahrain,” she added.

Nykaa was included ten years in the past as a magnificence e-commerce platform. Nayar added that the corporate will deliver its confirmed experience within the multi-brand retail and its distinct magnificence playbook to revere the distinct tendencies and hyper-personalized purchasing experiences in new geographies. “Their established provide chain fashions, success processes and partnerships with native institutions are among the strongest within the area. In attire group we discovered a companion that’s culturally very aligned to us and collectively we are able to construct the enterprise of the longer term within the GCC markets,” she mentioned.

The model title on account of the partnership can be a brand new retailer model title for the area, and may have an unbiased skilled administration crew in an omni-channel retail setup. Nykaa Chief Govt Falguni Nayar additionally mentioned that the 2 firms will collectively construct a multi-brand magnificence retailer enterprise in seven GCC international locations.

Attire Group India can also be seeking to increase its manufacturers in cities like Vadodara, Indore, Kochi, Trivandrum, Amritsar and Ludhiana. The Group general has 1,900+ retail shops and 75+ manufacturers on all platforms. It lately launched US-based Victoria’s Secret’s first bodily retailer in Mumbai and has a portfolio of a number of different worldwide manufacturers like ALDO, Charles & Keith beneath the franchisee settlement. “Through the years we’ve got added Tommy Hilfiger, Calvin Klien, ALDO, and lots of others to our portfolio. We take into account ourselves regional specialists throughout the retail business with a digital-first method a concentrate on sustainability. We’re trying ahead to each teams faucet each-other’s strengths and faucet into magnificence and private care market which is exponentially rising in our area,” Sima Ganwani Ved, founder and Chairwoman of the Attire Group, mentioned.  She mentioned that she hopes to copy the success that Nykaa had in India within the GCC. Attire Group, one of many largest retailers within the Center East based mostly out of the UAE.

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