New Spartan Race NFT provides limitless entry to competitions—and ensures your ashes will be buried subsequent to a 35-foot-tall statue in Greece

With the launch of its NFT Unbreakable Cross, the corporate is giving 15,000 of its most devoted followers the prospect to take part within the Dying Race and 450 different competitions in 50 international locations for as much as 9 years.

They’ll even be granted the correct to have their ashes scattered in Sparta, with their names memorialized on a 35-foot-tall metallic statue that the corporate is constructing to commemorate the Spartans killed within the Battle of Thermopylae, made well-known within the 2006 film 300, starring Gerard Butler.

Butler, who was gifted an NFT, and Spartan founder Joe De Sena have dedicated to doing precisely that. To this point, a handful of devoted followers have agreed to hitch them.

“Gerard Butler stated, ‘I’m all in. I’m getting buried there with you.’ However there was a giant contingent that was like, ‘You’re loopy. I don’t wanna get buried there,’” De Sena instructed Fortune.

The Unbreakable Cross went on sale this week for $2,700 by a whitelist of the model’s largest supporters, however the value will quickly improve to $3,000 and rise incrementally till the provide ends within the first week of January—or passes promote out.

When it got here to creating the Unbreakable Cross, particularly as an NFT, De Sena stated it was an opportunity for the corporate to push itself like race contributors do.

“I believe it’s simple while you’re in enterprise to change into complacent, and simply sit by the sidelines,” De Sena stated. “We’re all the time having enjoyable creating new issues.”

Those that mint the NFT will probably be requested to maintain pushing themselves. To resume the cross, they’ll be required to attend the yearly Be Unbreakable occasion, which is unique for NFT holders, within the preliminary three years that the cross is legitimate.

Nonetheless, as a result of the cross is an NFT, those that lose curiosity all the time have the choice of promoting it on a market like OpenSea.

De Sena stated the corporate bought greater than 1,000 of the passes within the first 48 hours they have been accessible, far surpassing his expectations. 

“I assumed extra folks would need to be buried subsequent to me in Sparta to be sincere with you—to that half I used to be somewhat dissatisfied,” De Sena stated. “However the demand has been unimaginable.”