Netflix to Enable Customers to Switch Information Forward of Account Sharing Clampdown By Investing.com

By Sam Boughedda

On Monday, Streaming big Netflix (NASDAQ:) introduced a brand new function that may enable customers to switch all of their private viewing information to a brand new account.

Netflix stated the function will enable customers to maintain their private viewing information, even when they go away the unique account holder’s plan.

The corporate said in a weblog submit: “Individuals transfer. Households develop. Relationships finish. However all through these life adjustments, your Netflix expertise ought to keep the identical. At the moment, we’re launching Profile Switch, a function that lets folks utilizing your account switch a profile.”

The brand new function comes at a time when the corporate is planning to crackdown on account sharing as account progress has stalled and, earlier within the yr, declined. A part of the shortage of account progress was put all the way down to password sharing. Consequently, the corporate began testing methods of limiting account sharing in Latin America earlier this yr.

The brand new Profile Switch function will roll out to all members around the globe beginning at this time. The corporate reportedly informed on-line publication Protocol that the function examined in Latin America was successful with audiences.

Netflix stated customers shall be notified by e-mail as quickly as Profile Switch is on the market. Final week the corporate introduced the long-awaited launch of its ad-tier program.

Netflix shares rose over 6.5% Monday.