Netflix launches new ‘Profile Switch’ characteristic to assist finish account sharing • TechCrunch

Netflix introduced at present that it has launched “Profile Switch,” a characteristic that lets a member on an current account change to a brand-new account with out rebuilding their profile. This prevents their private information from being erased like custom-made suggestions, viewing historical past, checklist of favourite exhibits/motion pictures, and different settings that could possibly be annoying to lose and begin over from scratch.

Because the streamer cracks down on account sharing, Netflix possible launched the brand new characteristic to encourage freeloaders to pay for their very own accounts.

The characteristic is rolling out at present, and subscribers worldwide might be notified by way of e mail. As soon as accessible, customers can go to their profile icon on the Netflix homepage and discover the “Switch Profile” possibility.

The “Profile Switch” possibility may also be turned off in account settings.

“Individuals transfer. Households develop. Relationships finish. However all through these life adjustments, your Netflix expertise ought to keep the identical,” Timi Kosztin, Product Supervisor, Product Innovation, Netflix, wrote in at present’s weblog. “It doesn’t matter what’s happening, let your Netflix profile be a continuing in a life filled with adjustments so you’ll be able to sit again, loosen up and proceed watching proper from the place you left off.”

The streamer introduced it might check password-sharing options after experiencing a big drop in subscribers. In Netflix’s Q1 2022 earnings report, the streamer reported that about 100 million households have password freeloaders.

In March, Netflix launched an “additional members” characteristic in Chile, Costa Rica and Peru, making subscribers pay an additional payment for added individuals mooching off their accounts. In July, Netflix started testing an “add a house” characteristic in Argentina, the Dominican Republic, El Salvador, Guatemala and Honduras.

At this time’s announcement comes because the streaming big suffers from a lack of practically a million subscribers and appears for tactics to earn extra income. Final week, Netflix launched its cheaper ad-supported tier.