Muus Collective groups up with Revolve Group to mix vogue, video games and Web3

Vogue gaming startup Muus Collective has teamed up with vogue and wonder agency Revolve Group to convey Web3 video games to vogue customers.

Muus Collective not too long ago raised $5 million in funding from Griffin Gaming Companions to make a vogue recreation with blockchain expertise. The title is anticipated to debut in 2023.

And the businesses stated the Muus expertise will function digital playable renderings of vogue and wonder objects from Revolve and FWRD.

Revolve began in 2003 with a imaginative and prescient of leveraging digital channels and expertise to remodel the purchasing expertise. The corporate’s data-driven merchandising technique and pioneering influencer advertising playbook have been key contributors to a constant observe document of worthwhile progress that led Revolve to not too long ago cross the billion {dollars} in annualized income milestone.

“Revolve has all the time been on the forefront of transformative eCommerce,” stated Michael Mente, Co-CEO of Revolve, in a press release. “As we speak, digital vogue is on the rise, and cellular gaming is the fastest-growing type of media on the planet. In 2021, 49% of cellular players worldwide had been ladies and there have been a staggering 83 billion cellular recreation downloads worldwide, in line with information.ai. Particularly contemplating the rising pleasure for digital vogue, we’re thrilled to companion with Muus to create an elevated, gamified ecommerce expertise that spotlights our newest collections and places the buyer entrance and middle.”

Revolve is as soon as once more demonstrating its disruptive strategy to model constructing with a foray into the gaming and Web3 area as they companion with Muus, the businesses stated.

“Revolve is a trailblazer within the vogue business with an extremely loyal group,” stated Amber Bezahler, CEO of Muus Collective, in a press release. “By means of our partnership, gamers will join with their favourite manufacturers from Revolve and FWRD, and have interaction with tendencies by a gamified purchasing and styling expertise, collectible belongings, and deep social interplay. The platform will function a vogue playground, empowering gamers to grow to be their very own tastemakers by offering instruments for artistic expression, peer-to-peer engagement and social sharing.”

Raissa Gerona, Revolve’s chief model officer, stated in a press release, “We’re all the time working to ship the subsequent degree of aspirational storytelling and format of engagement for our in depth world group of influencers and types. Our partnership with Muus Collective permits us to take that first important step into Web3-gaming — with a crew that’s knowledgeable in creating fashion-centric leisure experiences in alignment with our personal — and to concurrently combine Revolve’s community, whereas increasing to new viewers members.”

Griffin Gaming Companions, one of many largest enterprise capital companies singularly targeted on investing within the world gaming and Web3 markets, not too long ago introduced $5 million in seed spherical funding for Muus Collective. Collectively, GGP and Muus intention to advance variety in gaming, Web3 and vogue. Emily Wang, managing director at LionTree, and Boyoung Kim, senior affiliate at GGP, sit on Muus’ board of administrators.

“Griffin has been a long-time admirer of the premium model and platform that REVOLVE has constructed,” Wang stated in a press release. “It’s a dream partnership to convey collectively Muus’ gaming and Web3 experience and REVOLVE’s unmatched vogue merchandising and community-building innovation to create a really groundbreaking expertise on the intersection of vogue, gaming and Web3.”

Muus’ women-led founding crew members are gaming and vogue/magnificence business veterans who labored at and with gaming manufacturers, together with Digital Arts, Nintendo, Activision, PlayStation, Xbox, Zynga, and extra, and vogue manufacturers, together with Bottega Veneta, Agent Provocateur, Calvin Klein, Monique Lhuillier, and others.