Maria Garrido named Chief Advertising Officer Officer at Deezer

France-based audio streaming platform Deezer has appointed veteran advertising government Maria Garrido as its new Chief Advertising Officer (CMO).

Garrido will be a part of Deezer’s executives in Paris, reporting on to CEO Jeronimo Folgueira.

She is going to “spearhead the evolution and progress of the worldwide music streaming model” after its current IPO on Paris Euronext, Deezer says in a press launch on Wednesday (November 9) asserting the appointment.

Garrido has held operational and strategic roles in Shopper Items, Media, Communications and Leisure throughout North America, Latin America and Europe.

“It’s an thrilling time to grow to be part of this tech and leisure gem, because it steers a course in direction of transformational progress.”

Maria Garrido, Deezer

“I’m honored to hitch Deezer. It’s an thrilling time to grow to be part of this tech and leisure gem, because it steers a course in direction of transformational progress,” says Garrido. 

“I’m very a lot trying ahead to constructing on its progressive and daring spirit, main the advertising operate because it continues to form the model’s future and contribute to its accelerated growth.”

Along with being a seasoned advertising government, Deezer says that Garrido is a prolific public speaker and thought chief with contributions in world publications akin to Bloomberg Information, The Economist and Forbes.

She can also be a recurring jury for famend festivals like Cannes Lions and Eurobest, the place she has presided over the Leisure juries. Garrido can also be a board member at girls advocacy teams Carmila and Worldwide Girls’s Discussion board.

“Maria is an skilled advertising government, with a formidable monitor file and I’m satisfied she is going to work wonders with our model.”

Jeronimo Folgueira, Deezer

Commenting on the appointment, Folgueira says: “Maria is an skilled advertising government, with a formidable monitor file and I’m satisfied she is going to work wonders with our model, along with our proficient advertising and communications crew.”

“We have now thrilling instances forward of us and I’m very comfortable to welcome Maria to the Deezer band.”

At Deezer, Garrido will lead the advertising crew and the continual improvement of the Deezer model as the corporate seeks to speed up its progress and world growth, Deezer says.

The information follows one other C-level appointment earlier this 12 months, with Deezer naming Gitte Bendzulla as its new Chief Working Officer. Bendzulla joined Deezer in April from Spark Networks SE, a US-based courting firm listed on the New York Inventory Change.

The appointments come as Deezer goals to show worthwhile by 2025 because it continued to shed subscribers and e-book losses within the current quarters.

Deezer’s share worth on the Euronext as of Tuesday (November 8) was down 33% from when it debuted on the trade receiving lukewarm investor response.

The corporate, nevertheless, stays bullish on its technique of specializing in choose key markets. It at present operates in France, Germany, the UK, Brazil and the US. 

Music Enterprise Worldwide