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Lyft relaunches month-to-month subscription plan at half the value • TechCrunch

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Journey-hail big Lyft has relaunched Lyft Pink, its month-to-month subscription plan, at half of its earlier worth. At $9.99 per thirty days or $99 per 12 months, the brand new membership presents perks like free precedence pickups and a reduction of “not less than” 5% on Most well-liked, Lux and XL rides, the corporate stated Tuesday.

Members may also obtain three free cancellations per thirty days, a free month-to-month bike or scooter unlock, free Sixt automobile rental upgrades, roadside help on your personal automobile as much as 4 occasions per 12 months and Grubhub+ reductions.

Beforehand, Lyft Pink supplied members with reductions on all rides. The corporate stated, on common, members saved $29 per thirty days on rides, excluding the price of membership. So actually they saved $19 on rides on common.

Lyft can be pushing the next tier or membership for riders who wish to get on bikes and scooters. The Lyft Pink All Entry plan, at $199 per 12 months, has all of the perks of Lyft Pink with limitless 45-minute pedal bike rides, free limitless e-bike and scooter unlocks, discounted e-bike or scooter minutes in taking part cities, and three bike or scooter visitor passes per 12 months, in response to Lyft.

High drivers enrolled in Lyft Rewards, the ride-hail firm’s rewards program for drivers, will now even have entry to a free month-to-month Lyft Pink membership, the corporate stated.

Prematurely of third-quarter earnings, Lyft is placing in work to get extra riders on board and enhance its margins. The corporate final week raised the service price it collects from riders to fight the rise in insurance coverage charges.

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