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Louis Vuitton has accomplished the unattainable — getting two soccer G.O.A.T.s to play good off the pitch … doing so with a pleasant and quiet basic board recreation.
Lionel Messi and Cristiano Ronaldo are each featured in a brand new LV marketing campaign that acquired posted/introduced Saturday. It is a photograph of the 2 of them enjoying chess on prime of a Louis Vuitton suitcase … utilizing the signature squares as areas for his or her items.
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The corporate described the collab this fashion … “Victory is a State of Thoughts.” They add, “Along with an extended custom of crafting trunks for the world’s most coveted sporting trophies, the Maison celebrates two of essentially the most proficient soccer gamers right this moment.”
The image was shot by famed photographer Annie Leibovitz … who’s contributed to numerous spreads like this. However, the Messi and Ronaldo one is maybe extra related than ever … the 2022 World Cup is simply in the future away, with the primary match scheduled Sunday.
Neither man’s groups — Argentina and Portugal — are enjoying till Tuesday and Thursday of subsequent week, respectively, however it may show to be their final WC appearances ever. LM has already stated he is bowing out after this, and Ronaldo has additionally advised he might retire quickly.
With that stated, this coming collectively is known. Unclear whether or not this was a one-off photograph shoot or an indication of a brand new product line they’re each signed to … however it’s superior both approach.
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