Lenny Kravitz Discovers What It’s Like To Spec Out A Cadillac Celestiq

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Rock star Lenny Kravitz got here into his love of Cadillacs the identical approach many people come into our love of a model. Via his household. The very fact, although, that it was Kravitz’s grandfather, and never his father, who instilled in him this love, is an indication of the broader challenges dealing with the model.

In a brand new video for the model, Kravitz experiences Cadillac’s try to take its title out of the annals of luxurious historical past. With its newly revealed electrical flagship, the model is trying to return to its standing as GM’s, and certainly America’s, luxurious chief.

“Previously, Cadillac was the usual of the world. Individuals talked concerning the Cadillac of issues,” says Michael Simcoe, GM’s VP of worldwide design. “We actually, actually, wished to convey again one thing that represented that stage of element, ardour, and engagement for purchasers.”

Extra: 2024 Cadillac Celestiq Flagship EV Debuts With 600 HP, 300 Miles Of Vary And $300,000+ Worth Tag

And the automaker was given that chance with its nascent transition to electrical mobility. Simcoe calls it a model reset the place they are going to attempt to convey again the strains, model, and the grandeur that folks like Kravitz bear in mind from their grandparents’ period.

Simcoe says that the Celestiq stands as a illustration of what the Cadillac badge means, each spiritually and aesthetically, for the designers who work inside the firm.

For patrons, in the meantime, he says that Cadillac will permit consumers to get deeply concerned within the design course of. That may permit them to design their very own, particular “one-of-one automotive,” in line with the designer, who provides that “just about something is feasible.”

“I positively need it to have an edge that displays me. In addition to a timeless high quality. One thing you could look again at 40 years later, and it nonetheless speaks,” says Kravits. “It’s lovely that I’ll be capable to stroll out of my life and the aesthetic values that I’ve positioned in my life into the automotive, and have the identical expertise whereas it’s transferring down the street.”

Plainly the automotive he designed has not but been revealed, however Kravitz says he can’t wait to drive it.

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