Lancia Reveals New Brand And Pu+Ra Zero Sculpture Teasing EV Design Language

The Lancia Design Day was much less revealing than anticipated as we didn’t get to see any previews of the Ypsilon, Aurelia, and Delta that are anticipated to debut in 2024, 2026, and 2028 respectively. As an alternative, the Italian model introduced its redesigned emblem, alongside a sculpture referred to as Pu+Ra Zero hinting at a brand new design language for the model’s upcoming merchandise. Lancia additionally introduced its collaboration with Italian furnishings maker Cassina, in regard to the inside design of its fashions.

Lancia calls its new styling language “Pu+Ra Design”, combining the phrases pure and radical. It’s mentioned to “outline the design of Lancia for the following 100 years”, which is kind of an formidable assertion. Not eager to determine whether or not to go retro or fashionable, the corporate identifies its future model as “Progressive Traditional”.

A Sculpture Previews The Fashion Of Future Manufacturing Fashions

The “Pu+Ra Zero” sculpture doesn’t actually appear to be a automotive, but it surely introduces the core design parts set to be built-in into future manufacturing fashions. On the entrance, the trio of LED strains underneath the Lancia lettering are the brand new interpretation of Lancia’s “calice” grille.

The curves on the sculpted profile are impressed by the Aurelia B20 and the Flaminia, though within the sculpture there isn’t a greenhouse or wheels. The round roof is one other signature design component shedding extra gentle contained in the cabin and differentiating Lancia fashions from the group.

On the again, the spherical LED taillights are harking back to the Stratos and shall be used within the new Ypsilon supermini, alongside the Lancia lettering between them. The automaker selected the silverish “Micalized Blue” shade for the outside of the Pu+Ra Zero, which is able to most probably be included sooner or later shade palette.

Interiors Impressed By Italian Furnishings

For the inside, Lancia had beforehand talked in regards to the in depth use of sustainable supplies in a chic environment impressed by the Italian residing rooms and furnishings design. Now, the corporate introduced its collaboration with the Italian furnishings maker Cassina for the automotive cabins of the long run. The brand new interiors may even have references to traditional Lancia fashions together with the Gamma, Thema, and Flavia.

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